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1948-49 Theatre Catalog, 7th Edition, Page 195 (184)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 195
Page 195


1948-49 Theatre Catalog, 7th Edition, Page 195

In Southbridge (Mass.) THE STRAND had reached a limit of general disrepair, but economy held alterations to the interior. The objective was to increase candy sales, better lounge and toilet facilities, and generally improve. The confection area was enlarged and gained attention; toilets and lounges were made larger and better appointed; the monotony of the long lobby was broken by contrasting colors, textures and ceiling heights; and the larger 1600 seat auditorium was painted and newly lighted. Costs: $30,000 for remodeling, and $2,000 for new carpet.

RESULT: A uniform increase in confection sales, boxoflice receipts, and naturally in number of patrons who were naturally pleased by the transition.

INTERESTING DROP-LIGHTS amplilied by the mirrored walls accentuate lhe drills o! heshly popped cam and olher goodies.











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1948-49 Theatre Catalog, 7th Edition, Page 195