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1948-49 Theatre Catalog, 7th Edition, Page 199 (188)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 199
Page 199

1948-49 Theatre Catalog, 7th Edition, Page 199

LEFT: Modern radiant heating. tirst introduced to the theatre field in the 1945 Edition oi THEATRE CATALOG, is laid out and ioined before the concrete slab is poured. Two zones control the separate heating of the lirst and second floors. insuring comfort.

Decorator-a G. H. Meyers Draperies and Stage CurtainsMork-Green Studios Generators 01- Rectifiers# Robin Imperial Screens Dalite Sign and Marquees Van Houghten Neon Sign Company Supply Dealers Ringold Theatre Equipment Co. and National Theatre Supply Come

Pany Ticket Issuing Machine#


Automaticket Ticket Chopper# GoldE


In short, Albert Heiferan has made a huge success of his low-cost construction project. Not only did he keep building expenses down, but he turned out an attractive motion picture house, fully equipped for complete patron satisfaction. Thus, in the midst of economy, he avoided the old failing of pennywise and pound foolish. In an age that has been given television to play with, Hefferan knows that the old canned-sardine policy is outmoded and that the moving picture house operator now has to sell more than just a show. The Crown is his contribution to the new school of theatre psychology.

TOP: The knotty pine paneled ticket office is in the completely enclosed toyer adjacent to the doors leading through a short passage to the aisle heads. Floors and baseboards are tile and the equipment is modern. BOTTOM: Location and rural drawing area of the Crown can be noted from this air view. Heavily traveled U. S. Highway No. 16 and a large parking area adjacent to the theatre give it some oi the advantages 0! the drive-in. Shining display cases, modem seating, and the latest in proiection and air conditioning equipment, quality the Crown tor a place among theatres oi the most modern designs. Other equipment installations are of the latest design.

1948-49 Theatre Catalog, 7th Edition, Page 199