> > > >

1948-49 Theatre Catalog, 7th Edition, Page 20 (10)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 20
Page 20

1948-49 Theatre Catalog, 7th Edition, Page 20

PERSIAN INFLUENCE on the Avalon, Chicago, is readily discernible. On the side of the auditorium. can be seen many historic references. Below, the mosque-like from and tile and gem-studded lobby.

tre, Chicago; Avalon, Chicago; and the $1,500,000 Paradise for Balaban and Katz, Chicago. Also the Aragon ballroom in Chicago, in association with Huzak and Hill; Riviera, Omaha, for A. H. Blank; Riviera and Riviera Annex, Detroit, for Charles Munz; Majestic theatre and office building in San Antonio for Karl Hoblitzelle; Stuart Doyle's thea tres in Sydney and Melbourne, Australia;

theatres for the Sinopolus Brothers, Oklahoma City; theatres for Ralph Talbot, Tulsa, Oklahoma; and several houses in Indiana and Ohio for Vernon Young and Charles Wolf.

With the growth of these architectural assignments, Ebersonls construction activities became more widespread than ever and a branch oliice was opened in Miami, Florida, in conjunction with that states first building boom.

Paramount pictures, represented by Adolph Zukor and Harold Franklin, were among the first to call upon the Florida oflice for the creation of some of their finest theatres. Among these were the Olympia theatre and oiiice building in Miami and the Tampa theatre and office building in Tampa.

Another branch ofiice, Houston, Texas, helped to institute not only a theatre construction activity program, but led to the building of the Niels Esperson structure in Houston, a $3,500,000 edie fice which was the tallest office building in the southwest at that time.

With the success of such showmen as Sam Katz, Barney Balaban, A. H. Blank, Ed and Jack Cooney, and many others who were aided by Eberson designs, the east coast became still more conscious of Chicago and Eberson was persuaded to open a New York office. He was immediately commissioned by Leon Fleishman and Harry Moskowitz, of Loews Incorporated, to construct the Paradise,


i l i i ,7
1948-49 Theatre Catalog, 7th Edition, Page 20