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1948-49 Theatre Catalog, 7th Edition, Page 239 (228)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 239
Page 239

1948-49 Theatre Catalog, 7th Edition, Page 239

THE AUTOMATIC Drive-in ticket issuing machine. showing at left the adult ticket unit which is directly connected with the car-counter.

insect repellent lights at the Ticket Takerls station in order to free his hands from battling mosquitoes, no special problems were encountered. In fact, the whole operation of the theatre was greatly improved by his presence. He was stationed near the entrance to the darkened area. Stopping the cars at this point proved advantageous in overcoming the tendency of certain drivers to burst into the theatre at excessive rates of speed which endanger property as well as lives. At the same time the Ticket Taker was able to positively insure the Drive-In management that each car would have its lights turned out before entering the darkened area.

The Ticket Taker was selected for his personable qualities as well as ability to collect tickets. This added showmanship to the Drive-In operationethat courteous uGood Evening" and smile that is rightly expected by each patron attending any theatreeDrive-in or conventional. In addition, the Ticket Taker functioned very eiiiciently in directing the cars to particular spots in the theatre that the management was desirous of filling at any particular time.

After some experimentation, it was found that one Cashier and two Car Hops could accomplish little if any more than two Cashiers without Car Hops. When these three people were replaced with three Cashiers, the total number of patrons that could be served over a given pcriod of time was greatly increased. As a result the box officc layout was changed. Each box ofiice was constructed to accommodate one Cashier workingr from either side and handling one line of cars being admitted. These cars were guided to the box oHice by the simple means of a concrete curbing. The Cashier now worked out of an open door, close to the entering patrons, The box

offices were equipped with automatic ticket issuing machines and change makers and these enabled the Cashier to issue the tickets and the change rapidly and efficiently.

Mechanized Aids For Efficiency

The progressive Driveeln Theatre operator, after months of experimentation, finally evolved a system of admission, collection and control that is basically the same as the one he is using in his conventional theatre. Tickets are sold by a Cashier directly to the patron who has the tickets in his possession until he passes the Ticket Takeris position, where he surrenders the tickets, receiving a portion of them back as a receipt. This system has been found to be the fastest and most eliicient way to admit patrons to a Drive-In Theatre. At the same time it offers complete accounting control and protection when coupled with available machine aids designed especially for Drive-In use.

TO FILE theatre's stubs in sequence of collection. doorman simplv places them an exposed end of rod on [he Stub Rod Control Box.

At the 1948 equipment trade show in St. Louis, a manufacturer of ticket issuing and control equipment announced the development of a special Drive-1n ticket issuing machine that combines an especially designed ticket with an automatic car counter. This provides the Drive-1n Theatre with further control of its admissions, as well as immediate knowledge as to the number of cars admitted. The latter information is desirable and necessary in order to determine when to stop admitting cars because no further speakers are available.

The specially designed ticket for Drive-In Theatres is a ticket which separates vertically and is not folded before tearing. The two separated halves, one acting as a patronls receipt, the other as a check on the theatres records, show

immediately, by their length, the number of tickets they represent. The stub returned to the patron is 1" in length for each ticket. Several Drive-In Theatres now using this type of ticket have instructed the Ticket Taker to insert the patrons stub on the underside of the windshield wiper of the car. This enables the manager, or his representative to casually check through his theatre at any time and ascertain the number of occupants in any particular car, compared to the number of tickets sold. This is a valuable check and one which was impossible to obtain prior to the development of the special Drive-In ticket. The stub of the ticket belonging to the theatre has a hole in it. This hole is utilized for placing the theatres stubs in a Stub Rod Control Box. The theatre gets a file record of every ticket collected, thereby eliminating the possibility of any manipulation, mis-use, resale or palming of any ticket. The Stub Rod Control Box, when furnished to the Ticket Collector, aii'ords the theatre an automatic protection against dishonesty or carelessness on the part of any employee involved in the handling of the tickets or the money paid for them.

The automatic car counter feature of the new Drive-In ticket register, makes use of a remotely located counter that can be reset to zero at the start of each eveningis performance.

In Drive-In Theatres where charges are made for both children and adults, the register is constructed so that the car counter advances only with each issue of adult tickets. Since a child could not be the driver of a car, there must be an adult with every automobile; consequently, the automatic car counter gives an actual record of the number of automobiles in the theatre.

The counter itself may be located

WHEN DESIRED, stubs are transferred lrom the rod to a string. Stubs cannot be spilled nor their original sequence disturbed.

1948-49 Theatre Catalog, 7th Edition, Page 239