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1948-49 Theatre Catalog, 7th Edition, Page 240 (229)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 240
Page 240

1948-49 Theatre Catalog, 7th Edition, Page 240

either at the ticket register anywhere in the box ofiice or at a distance from the box office, such as in the managers ofi'ice, or wherever desired.

The Recommended System

The final recommended system, therefore, which has resulted from a years research and experiment, has a Cashier or Cashiers selling especially designed Drive-In tickets directly to the patron through a special Drive-In ticket register. This register gives an automatic accounting for all tickets sold, as well as an automatic count of all cars admitted. It is constructed to instantly issue tickets upon the touch of a button. To further expedite the handling of incoming trafhc, the system recommends the use of any one of a number of standard Coin Changers available on the market.

The whole ticket is given to the patron who surrenders it to a Ticket Taker at some point located as remotely from the box oiiice as possible, and preferably, near the entrance to the darkened area of the theatre. The Ticket Taker separates the ticket vertically, placing the patrons receipt stub under the windshield wiper of the car. He then files the theatres stub on an automatic Stub Rod Recording Box. The management is now able to check the accuracy and honesty of all persons involved in the transaction of selling tickets to patrons. This may be done at his will by checking the stub indication on each car against the number of persons occupying the car. At the same time the management is provided with a sealed, tamper-proof report of all ticket collections, which precludes any possibility of dishonesty or any'type of ticket manipulation. Furthermore, the system discloses any errors or carelessness on the part of personnel involved in the handling of tickets or cash. '

Per Car Admissions

Not all Drive-In Theatres charge admissions based on the number of people attending the show. The practice of charging an admission price per car admitted to the Drive-In Theatre, regardless of the number of passengers, is becoming more and more popular; and this is particularly true in situations where competition has become a factor. Seine Drive-In Theatres operating on the per car basis sell a ticket for each car from a box office by use of a Cashier, utilizing the same procedure as for per person admissions. However, a special collection system for Drive-Ins charging by the car has been designed which makes the use of a permanently fixed box office unnecessary. The basis of this special Hcharge by the cal" system is a portable ticket issuing and recording machine which is worn by a roving Cashier. This machine is extremely light, weighing only 31/2 pounds and is worn on a Sam Browne Belt.

The roving Cashier walks up to the Car, collects the proper admission and issues a ticket to the driver. If it is desired, for statistical purposes, each ticket issued can be marked to show the number of persons who were in the car. The machine makes an automatic duplicate of each ticket issue and mark,


which can be used by the management for analysis.

The ticket issued to the patron can either be treated strictly as a receipt and placed directly under the windshield wiper of the car to show that admission has been paid, or it can be collected by a Ticket Taker located once again some distance away from the point of ticket selling and preferably near the entrance to the darkened area of the theatre.

And the roving Cashier with his portable ticketing system may become more popular than the stationary box office. An advantage in using a roving Cashier for this type of operation is gained when it is necessary to have a hold-out of cars waiting for the second show. The delayed cars can be presold and admitted immediately when the show breaks. Collecting admissions at a fixed and tunnels. This system does not use a

point makes it necessary to sell each car as it enters the theatre. This causes great confusion when a hold-out line of cars is attempting to get in quickly.

Research indicates it is entirely possible that the construction of additional Drive-In Theatres may result in competition which will make it desirable for more and more Drive-Ins to charge admissions on a per car basis. Charging admissions by the car rather than by the person simplifies the problem of checking and accounting control. It is quite easy in any one of several ways to get an accurate count of the number of cars in the theatre.

Admission Controls

Several Drive-In Theatres have installed a system for collecting admissions which is patterned after the system used for collecting tolls on bridges

THIS PORTABLE MACHINE issues tickets and automatically makes a duplicate record of each sale. Extremely light. the mobile box office is easily carried by a roving cashier. When attendance is especially heavy, tickets can he pie-sold to cars waiting for the second show.
1948-49 Theatre Catalog, 7th Edition, Page 240