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1948-49 Theatre Catalog, 7th Edition, Page 241 (230)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 241
Page 241

1948-49 Theatre Catalog, 7th Edition, Page 241

THE ROVING CASHIER with his portable ticketing system never waits tor business to come to him. Freed of a stationary box office, he walks to the car. marks a ticket to indicate the number of occupants. and is soon on his way to another customer. This helps eliminate traffic snarls.

ticket. The Cashier collects the money from the car and records the transaction by manipulating buttons on a machine in the box office which gives a printed record of the buttons pushed. A treadle gives an automatic count of the cars. The accounting control of the system consists of observing a panel board which flashes for a few seconds the classification of collections recorded by the Cashier. This information is checked

against the number of persons actually observed to be in the automobile. Although there is something to be said for the Showmanship of this device, its value in checking is questionable, since the record is available for such a short time. This fact, coupled with the expense of the system and its installation, would seem to indicate that perhaps it would not become generally popular in DriveIn Theatres.

THE SALE IS ENDED and the cashier inserts the customer's receipt under the windshield wiper. It the drive-in operator desires a double-check of all admissions. this receipt can be surrendered to a tickettaker. preferably located near the entrance to the darkened area.

Basic Requisites

Two or three other types of admission controls are under research and development by various Drive-In Theatre interests. All of these, however, are simply added frills to the basic system of selling a ticket and collecting it.

In designing an admission control system for a Drive-In Theatre, whether it be installed in a theatre already in operation or planned for a new Drive-In, the most important objectives to keep in mind are the following basic qualifications: '

1. The Cashier must deliver the ticket to and collect the money directly from the patron, if possible.

2. The ticket must be collected from the patron by a Ticket Taker at a spot located remotely from the point of ticket sale. This is a MUST! Regardless of whether the ticket is sold directly to the patron by the Cashier or via the medium of a Car Hop, it must be collected by a second person. In positioning the Ticket Collector, it is desirable to locate him somewhere near the point that the car enters the darkened area of the theatre.

3. The box office must be equipped with every possible mechanical aid. This should include a Drive-In ticket issuing machine with automatic registry of each ticket sold and automatic count of each car admitted. It should also include a Change Maker.

4. The doorman should be equipped with a Stub Rod Control Box enabling automatic records to be obtained which guard against error or dishonesty.

5. The especially designed Drive-In ticket should be used to enable checkers or the management to check the efficiency of the employees and the system at any time during the performance.

The above requisites, when met, will give the Drive-In operator a complete and thorough system of admission collection, which will facilitate speed of entrance and insure tight accounting control. It is well to bear in mind when designing the Drive-In Theatre that it is necessary to allot ample room for the physical layout of the box ofiice, hold-out area, Ticket Collector-is location, etc. More confusion in admitting cars to Drive-In Theatres has been caused by lack of proper space than by any other single factor.

Admission controls for Drive-In Theatres are actually no different than the controls for any other type theatreethe total difference being in the movement of the person admitted. The patron of a conventional type theatre walks in, while the patron of the Drive-In Theatre rides in. The Drive-In Theatre operator would do well not to try to make his admission control too complicated. Having protected himself with the same basic system that is used in a conventional theatre, and having allotted extra space to accommodate the difference in size between an automobile and a person, he will find that collection and protection of admissions will roll along smoothly with a minimum of supervision and rcdtapo.

1948-49 Theatre Catalog, 7th Edition, Page 241