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1948-49 Theatre Catalog, 7th Edition, Page 248 (237)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 248
Page 248

1948-49 Theatre Catalog, 7th Edition, Page 248

Insect Control for Drive-In Theatres

A New Problem for Theatremen is Thoroughly Analyzed and the Latest Materials and Remedial Methods Listed

Outdoor moving picture theatres have presented their operators with a brandnew set of problems, the like of which were never encountered or even thought of in the days when indoor movies held full sway. In addition to fostering innovations like special viewing extremes and augmented concession facilities, the drive-ins have focused the attention of outdoor-theatremen on a gang of hoodlums bent on discouraging business. Operators have learned that ways and means must be found or invented for

getting rid of bugs.

As some of the existing drive-in theatres represent costly investments, with half a million dollars being expended in constructing and equipping the more elaborate theatres, with the very latest and best in sound and projection equipment, and with attractive landscape gardening, and every known provision for the ultimate in patron comfort; small wonder then that death warrants have been issued for flies, mosquitoes, moths, millers, and all the other anti-social bugs.


This survey lists and describes insecticides whose properties have given them special value in drive-in theatre pest control. In the choice of materials for presentation here, two main purposes were considered: the control of flies, mosquitoes and moths, as constituting a patron nuisance primarily; and the control of plant-destroying insects, as constituting a decoration hazard. The final section of the article deals with methods of applying the insecticides and here emphasis is placed on economy of the operation, and simplicity of equipment required.

Insects, expert tormentors of long-suffering mankind, can make life miserable for both the owner and the patrons of a drive-in theatre. Mosquitoes slip in uninvited and unannounced, and deliver

tantalizing, itching and demoralizing bites; flies congregate around the concession stand, giving the place a black eye by compromising its sanitary standards; moths lured on by an orgy of lumens fly up to the source of projection light and cast a show-wrecking col< lection of shadows on the screen; Japanese beetles and an immense horde of other destructive species work out on decorative shrubbery and other ornamentals.

To put it mildly, the drive-in operator has an insect problem on his hands and badly needs a helping hand. And that is not far away. Insecticides now on the market kill emciently, thoroughly and economically when applied according to manufacturers directions. Today,s pest control chemicals are without a doubt vastly more deadly to a greater variety of insects than any which were available

only a few years ago. By familiarizing

WHERE THE THEATRE is in a more-ox-less remote area of swamp and brush, and lack of roads prevents normal vehicular spraying, the airplane. as shown below, is the only logical solution.
1948-49 Theatre Catalog, 7th Edition, Page 248