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1948-49 Theatre Catalog, 7th Edition, Page 29 (19)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 29
Page 29

1948-49 Theatre Catalog, 7th Edition, Page 29

of a large organization rather than the individual effort of their own home ofiice engineering, which might produce a biased report and record. As a result, this type of remodeling activity took a prominent place in the Eberson OiTice.

In some cases theatre men established a regular routine program to cover the physical condition of their properties. As one of the oldest and largest offices of theatre specialists, many states and municipalities have also requested the Ebersons to serve on their boards during the preparation or revising of building codes.

With 1949 already partly gone, another phase of architectural activity seems to be apparent. The Government's present attitude toward the theatre industry has necessitated many changes in ownership and operating policies. A number of theatre owners and exhibitors who have been released from partnership and p001 arrangements are now financially fixed to give their circuits at much needed modernizing lift in their physical assets. Many new innovations such as maintenance, concessions, and the public taste must be taken into consideration in present theatre designs.

With property ownership clarified, the Eberson organization can probably look forward to a continuing era of service to the industry it has served for so many years. Alert to each changing trend and industry development in the past, their sights are set on the future with clarity and determination to lead. Of such organizations the industry can well be proud.

ON THE BORDER between the District of Columbu and Maryland, lies the Silver Spring Shopping Center, below. This was one o! the first designs of its kind. The center has (rant and rear parking with the rear lot providing space for 600 cars. The Silver Theatre, part of the huge con. struction job. seats 1000 people. The Auditorium of the theatre. right top. has Damask sidewalls. air distribution by ceiling trough, downlights and shelf lighting flanking the proscenium arch. The lobby is shown at center.
1948-49 Theatre Catalog, 7th Edition, Page 29