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1948-49 Theatre Catalog, 7th Edition, Page 30 (20)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 30
Page 30

1948-49 Theatre Catalog, 7th Edition, Page 30

Work Under Way at Home and Abroad.

The Continuing Progress of the Eherson Organization is Marked by Numerous Current Construction Projects

To support large home office facilities, drafting rooms, and numerous field offices, any large architectural firm must encourage a diversity of interests both in type of structure and geographical area. This has been the Eberson success. While the 'theatre has been, and continues to be, the central theme of its activities, its very nature makes it the important part of large developments such as office buildings, shopping centers, community projects, etc. As a result, theatres dominate, but many other buildings accompany, and each successful, well-supervised structure widens the service area.

When the announcement of the termination of the theatre construction ban was received by theatre men throughout the United States and abroad, theatre building programs once again went into

full swing. A rapidly increasing population, population shifts at home resulting from the war, and available capital from wartime spending in some areas abroad created a minor boom. In many instances, the Eberson Organization was commissioned to design and construct these new projects. With their innuence in the many building trades, both foreign and domestic, it was much easier, though still diihcult, for the Ebersons to conform to foreign tastes and temperaments. Although they utilized local labor on most foreign projects, many unforeseen problems arose. In Mexico, for example, native laborers who were paid 15 cents an hour, a legal wage, refused the building of elevators to haul bags of cement several. stories in the air. They preferred their age-old, dangerous Wooden catwalks, and carried the cement on their shoulders. Other laborers, oxcart drivers, refused the use of modern dump trucks. They preferred to use their carts which would hold only a handful as compared to a truck.

These problems, seemingly insurmountable, would tend to have delayed

entire construction programs with resultant tremendous losses to both architect and contractor. However, in true Eberson fashion, local conditions were intensely studied, and native labor was ingeniously directed so that all Eberson foreign projects were completed on schedule. In fact, in many instances, deadlines were beaten.

THE SMALL PHOTO BELOW shows the extensive use of concrete in the construction of the Iunin Theatre and office building in Caracas, Venezuela, illustrated in the rendering below. '


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1948-49 Theatre Catalog, 7th Edition, Page 30