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1948-49 Theatre Catalog, 7th Edition, Page 304 (291)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 304
Page 304

1948-49 Theatre Catalog, 7th Edition, Page 304

ters, brushes and other equipment neces sary for marquee work. Three bars, attached to three sides of the refiector ring, bolt to the channel, thus carrying the entire weight of refiector, bulb, and socket.

Maintenance Efficiency

With the conventional attraction boards, it is necessary to remove individual panels or frames for washing. In northern latitudes through six months of the year, this entails carrying the frames down a ladder and into the lobby to do a thorough job. The time involved in this laborious ritual prohibits many theatre owners from keeping their attraction boards at top efficiency. With the new Poblocki marquee, however, cleaning of attraction boards and lamps is carried out in only ten per cent of the time sometimes required. The work is done from the inside and, therefore, in any weather, clement or inclement.


AN ISOMETRIC DRAWING oi the Poblocki inner-room marquee. above, shows the many advantages oi this design over the old style. Men, working within the marquee itself, have no weather problems as they Slmply remove the window-type glass panels and rearrange letters to announce the next attraction.

Because all electrical equipment, such as dasher, sockets, wiring, and other components, remains within the marquee, the wear and tear on such equipment is substantially less than if it were e x p o s e d to sunlight, temperature changes, outdoor humidity, storms, ice, sleet, snow, frost, or the defecations of wanton birds. Any repairs that are necessary can be made in a minimum of time because of the easy accessibility of the equipment. In addition, ambient heat from the lamps in operation is sumcient to keep the room warm, reduce humidity, melt snow on the roof of the marquee, and keep the drain from freezing, to mention but a few of the benefits which attend this additional source of warmth.

TO THE LEFT may be seen the new concept of a '

worker changing a silhouette letter with complete ease. Just as easily, a second workman gathers letters from a storage cabinet in the marquee.

Hazards Minimized

Since letters are placed in position by men working within the new marquee, the use of exterior ladders is largely limited to the under-marquee area or other signs not reachable from the in side. This fact will come as good news to those theatres where the marquee extends to the street and changing letters might mean blocking off or impeding foot traffic, possibly automobile traffic. And maintenance men who worry about icy or wet sidewalks will find secure haven in the room within the marquee.

Storage space for plastic or aluminum letters is provided within an arms reach of the letter lines. Some methods make

A VIEW OF THE NEW MARQUEE may be seen in the drawing below as two men are placing letters for the next attraction. Notel the ample working space when glass panels are removed.
1948-49 Theatre Catalog, 7th Edition, Page 304