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1948-49 Theatre Catalog, 7th Edition, Page 310 (297)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 310
Page 310

1948-49 Theatre Catalog, 7th Edition, Page 310




Designed to inject the compelling Shadow boxes are available to fit any

power of colored photographic realism in marquee displays on current showings and to advantageously exploit com transparency frame or may be made by your sign man. Specifications will

be furnished on request and without

ing attractions in lobbies. obligation.

These brilliant, full-colored transparencies can be made of any star or scene desired and in any size up to lifesize and larger to fit Wagner Transparency Frames, which in turn fit any Wagner Master Multiple Frame, the same as letters.

Wagner Transparency Frames are available in size 21-34" X 25-3/1" to accommodate 21" x 25" transparencies and in size 303/4" x 40%" to accommodate 30" x 40" transparencies. Larger

a p M m Sizes on special order. WAGNER LOBBY DISPLAYVUNITS

An effective medium for selling coming attractions.

Made of sheet steel, with attractive white enamel finish. Easy to install.

Made in standard sections 24", 36" and 48", which can be combined to make up any desired length. Each unit is 7" high, with two sockets per lineal foot.

Wagner Slotted Plastic Letters are mounted on the bars in the middle, or firmly held in *standee,, position at the top, or suspended from the bottom by clips.



Wagner Transparent Plastic Colored Letters are easily adaptable to any arrangement or conditions within the theatre by using stainless steel mounting strips designed for this flexible use.

These letters occupy such small space that they can be set up on ledges, and many other places where no other display equipment could possibly be used. No special wiring is necessary and no alterations are required,

Drilled for mounting with nails or screws onto any cch, sill or other wood foundation, these mounting strips can he placed on top of a wood surface and the letters mounted in the Tstandccii position. or the strips can be fastened on thc undcr side. of a Wood surfacc and the lcttcrs uscd in suspcndcd position.

in determining the lcngths of mounting strip needed for any number of lcttcrs. estimate as follows: for 4-inch letters, allow 4

inches of spacc on the mounting strip for each letter. which permits propcr spacing. Allow 4 inches of space lwtwccn words. For lllvinch Icttcrs. allow 10 inchcs of space on thc strip for each letter, and 10 inchcs of spacc lictwccn words.

Mounting strips cumc cotnplctc, including ncccssary altachcd clips for holding lcttcrs in position, drillcd and

ready for installation.

WW Saga 5mm, 7%.

218 S. Hoyne Avenue CHICAGO 12, ILL.

Tu Lot/mm mr/Im'y w [by (l/H/H'. [Iltmr mull/rm [bf rnlumt um/ [mac number.
1948-49 Theatre Catalog, 7th Edition, Page 310