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1948-49 Theatre Catalog, 7th Edition, Page 34 (24)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 34
Page 34

1948-49 Theatre Catalog, 7th Edition, Page 34

afternoon sun must be taken into consideration. With the lobby on the corner so as to shield the foyer from the sinking sun, matinee interference can be avoided."

J. E.: ttThe rest of the front should be used for retiring rooms. It wont pay to build stores in this location because that would call for unnecessary basement space in the front..To give the building more important appearance, the second door can be employed for mechanical apparatus, projection equipment, storage space, and any needed offices."

Mr. S.: NThat sounds perfectly reasonable."

J. E.: "A complete architectural survey will be necessary before anything else. Itill cost money, but its important and also part of your title protection."

Mr. S.: ttThe town is a typical American community, and the general architecture is more or less American Colonial in most of the buildings."

D. E.: uA Colonial exterior and ine terior may fit perfectly. There is a way to transpose Colonial architecture into the scale of a theatre auditorium without disturbing the charm of such treatment. There are also ways and means to produce Colonial details in paint and color effects on a very economical basis. We believe some recent theatres, done by architectural modernists, are very harsh and irritating and such treatments do not belong in a theatre?

J. E.: HWhat the modernists call the attractiveness of simplicity is pure nonsense. Real art is not just tiring and dormant simplicity. Nature is art; full of color and graceful shapes. She must have had a good architect, let,s copy Him. Most modernistic interiors remind me of shiny money vaults with their chromium and metallic nnishes and grotesque ornamentations. Some interiors have had leaning sidewalls. This is probably done just to be different regardless of how much good taste is sacrificed or how much disturbance is created in the normal and necessary balance of design. Some use acoustics as an excuse for such grotesqueness. Others use light re IN THE COLUMN at the left. top to bottom, may be seen the lot selected as a building site, next the plot plan for the site, thirdly. the Eberson drafting room where the plans are drawn. excavation getting underway. foundation work. and lastly. the complicated steel erection.

fiection. All this can be accomplished without breaking every law of good architecture. Some foyers and lobbies have featured designs which closely resemble French picket fences or exteriors of corrugated metal tobacco warehouses. This bizarreness is also applied to the typical modernistic giant carpet designs?

D. E.: ttSome of the recent furniture designs for theatre lounges have spindly chrome piping supporting a bloated cushion seat and back combination that appears to be doating in the air. No consideration has been given for architectural thinking in regard to masses being carried on a base suggesting strength, grace and security. This holds good not only for the individual arm and side chair, but also makes overstuffed sofas standing on spindle legs seem ridiculousfi

J. E.: ttYour best bet, Sam, is a dignified Colonial brick exterior and a modified Colonial interior, carrying this style from front to rear, including lobbies, foyers, and retiring rooms. A strictly modern, but not modernistic front and interior might also be all right."

D. E.: "A Colonial interior in blue or gold or a modern interior in blue, gold and white or grays, pale greens and black and white would make excellent combinations. As to construction materials, at the present time, wall bearing cinder or cement block faced on the facade with brick and painted with waterproof slush and finishing for sides and rear oEer the lowest costs. A reinforced concrete foundation will avoid as much basement wall and excavation as possible. This can all be accomplished by placing mechanical equipment above ground. The width of your first lot necessitates steel trusses and pre-cast lightweight slab. They would be ideal for the roof. Any of the new light aggregates which have been recently tested now are recommended for roof slab construction."

Mr. S.: ttWhat would be best for side wall, acoustical plaster or nameproof material ?"

J. E.: ttItls a toss-up. There are light plaster aggregates and fillers that are popular with plaster contractors but these add to the decorating costs. A good acoustical treatment for the rear wall, and side walls in damask would be best?



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1948-49 Theatre Catalog, 7th Edition, Page 34