> > > >

1948-49 Theatre Catalog, 7th Edition, Page 35 (25)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 35
Page 35

1948-49 Theatre Catalog, 7th Edition, Page 35

Mr. 5.: "What about the cost of mechanical trades, such as air conditioning, heating and cooling, electrical work, and plumbing?"

D, E.: "Mechanical trades will easily absorb almost 30% of your building costs. Most architects, including ourselves, are in the habit of over-designing the cooling installations. A very careful analysis of the weather and climatic conditions will be absolutely necessary. Recent calculations and statistics covering running theatres show that most final recommendations and specifications will probably carry a much lower capacity for the cooling units than hitherto, and thus save considerable expense in original cost as well as running expense. There arenlt many days in the year of extremely hot weather. Everything has gone up. Picture costs, operating expenses, fuel, everything, and its very doubtful that the exhibitor will be able to increase admission fees. Letls look at every phase of building and operating costs, no matter how small or insignificant the item may be. It all adds up in the long run, and helps to protect a safe and equitable building project."

J. E.: "In addition, many controls and lighting arrangements for theatres have also been very much over-designed; too many switches, too many circuits, and too much scattered fixture display. The market now offers economical illuminating tubes and lamps, which, if properly placed, will give all the illumination needed to make the meter digits run slower.n

Mr. S.: HThat would be cove lighting, and thatis impractical. You cant get at it to keep the troughs clean."

D. E.: "Thatls very true in most cases, but with a plan for the proper location and construction of accessible coves and downlights, laminated or beveled sidewall light troughs can be avoided},

J. E.: HItis best all around to reduce the runs, number of circuits, and the number of panelboards to a minimum. The style of elaborate electrical layouts, so popular a few years ago, has definitely become outmoded. An electrical distribution system which will be much simpler and practical would be the bestfl

Mr. 8.: itI certainly donlt want to spend one penny more than necessary in order to give my patrons a modern


theatre with a maximum of comfort, void of any extravagancy, of course, and I want the building constructed so that repairs wont be necessary every couple of years. Ilm particularly interested in a good roof?

J. E.: HYoulve probably noticed that you havenlt been asked to reveal how much money you want to invest. There is a definite relationship between venture capital and investment capital. After sketches have been prepared and approved, a fair estimate will be possible, You can then easily determine the amount of safe investment capital, basing your decision on your experience, and, at the same time, considering the amount of investment capital which you are willing to use."

Mr. S.: iiWhen you bring me the sketches, we can arrange our architece tural contract. Is is the same as before, six percent for plans, specifications, and general supervision?

J. E.: ttThatis right. Before you go, I can tell you that I have a very novel idea for the interior of your theatre, and, frankly speaking, Pd like to experiment on you. No proscenium arch, a tioating screen,-that,s all the clues youill get. Its just an idea to break away from the stereotyped, and reach out for something that will give us a very economical scheme. Thanks for coming in, Sam. Youlll have the sketches within two weeks, and then we can discuss the marquee, the extent of changeable letter display, and whether or not to use a vertical, wall or marquee sign. It will depend entirely upon the exposure of your lot. Goodbye, Sam}!

And thus a new, modern theatre will progress to its gala opening night some six or eight months later. From close collaboration with the owner on all major objectives, and a studious attention to details by a trained and experienced architectural staff, the work will flow in harmony and without incident until the patrons of the town of Ae greet the new theatre with (tOhlsl, and tlAhisli. This is the job of the architect! This is why he gets paid!

BELOW LEFT TO RIGHT may be seen the plastering work underway. then the decorating. At the top of the column at right is the completed modern auditorium, then the shining washroom facilities, water cooling and air conditioning equipment, and lastly, the "Opening Night".
1948-49 Theatre Catalog, 7th Edition, Page 35