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1948-49 Theatre Catalog, 7th Edition, Page 361 (348)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 361
Page 361


1948-49 Theatre Catalog, 7th Edition, Page 361

BEAUTIFIED by NOVELTY SCENIC STUDIOS







(At Left) Designed by architect A. O. Budina. The Byrd Theatre. Arlington. Va. The front of the auditorium is pictured. the side walls of which feature montage murals depicting the historical background of Richmond. The stage drape is deep red with gold fringe. while the main draw curtains are coral and eggshell.











lAt Right) The State Theatre. Jersey City. N. J. Executed under the personal direction of Jules W. Catsit'i. General Purchasing Director. Skouras Theatres. A masterpiece of decoration. Has set a record as to the amount of material used in any one house. 10,000 yards of glass Fibre material for luxury and splendor. 100 to 300 per cent fullness sewn into draperies.

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. DESIGN ARTISTS ' SCULPTORS

O ETCHERS

- SCENIC ARTISTS

- PAINTERS

- DRAPERY SPECIALISTS

0 DECORATORS

Wow

- WALL names

- MURALS m PAINT

0 ETCHED GLASS AND PLASTER

o STAGE AND AUDITORIUM DRAPERIES

- DISTINCTIVE DECORATION

Km

0 THEATERS

' SKATING RINKS

- HOTELS

' BALLROOMS

- NIGHT CLUBS

' COCKTAIL LOUNGES - SCHOOLS

' CHURCHES

DECORATIVE PLANNING SERVICE your: for the asking . . .

Some of the costs of decorative motits can be avoided it an acceptable motif is taken into consideration in the original construction Ians. Our DECORATIVE PLANNING SERVICE DEPA TMENT is ca able of taking a set 0' rough. rreliminary bluepr nts and not only submitting co or renderings of several ditterent Interior motits. complete with relative estimated costs: but when the tinal selection is mode, can furnish construction details which can be incorporated into the hnished plans.

In decoration. lust as in insurance. automobiles. etc. . . . you get only what you pay for. A local sign painter can paint a mural. A neighborhood upholstery shop can make a drapery. But with no design knowledge. theatrical experience. or artistic ability. the resultant ettect will be only a mediocre decorative interior. The theatre owner's obiective. and the architect's duty. is to make each theatre an indlvidual. patron-pleasing achievement in comtort and decoration. Only through an

experienced organilation with the needed facilities in many tields can this result be attained with the certain knowledge that all economies have been exercised. That is why DECORATIVE PLANNING SERVICE DEPARTMENT of the reputable NOVELTY SCENIC STUDIOS. INC.. is consulted by hundreds of successful theatre and circuit owners and architects. We will welcome the opportunity to be 05 service to you.

Novelty Scenic Studios, Inc.

Masters of the Art of Decoration To lmili/u/r inquiry re [be above, plum mumiwl 1/): volume and page number.

32-34 W. 60th St.

0 New York 23, N. Y.

THEATRE CATALOG 1948-49
1948-49 Theatre Catalog, 7th Edition, Page 361