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1948-49 Theatre Catalog, 7th Edition, Page 38 (28)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 38
Page 38

1948-49 Theatre Catalog, 7th Edition, Page 38

architecture. Unusual interior richness of

the Memorial Building included classic,

decor and outstanding murals depicting the leadership of youth. The building was an architectural challenge in that it was designed for multiple use in school activities.

In 1933, during one of the lowest ebbs in American business history and the beginning of the Roosevelt rebuilding, the Palace, a vaudeville theatre, was completed in Minneapolis (Photo No. 14). The building was faced in dark red brick and cream polychrome terra cotta. Admissions in those days were only 10 and 20 cents.

Between 1933 and 1937, little theatre construction was undertaken until the American public slowly climbed from the depths created by the depression. As money became available, many theatre owners embraced the 1000-seat neighborhood house rather than risk funds on huge downtown ventures. This also was the era of decentralized shopping and expansion of neighborhoods. In this field of construction, the Ebersons were among the first with the Earle, in the Borough of Queens, New York (Photo No. 15), in 1937. This house was also one of the first to be built with the now popular stadium design.

That year also saw the erection of the Colony, Cleveland, (Photo No. 16). L0cated in Shaker Square, it was part of a Van Sweringen development of gigantic nature, which covers more than 300 acres. The house is carried out in strictly Georgian Colonial fashion. Its front elevation combined with its sign and marquee truly follow that style of architecture, thus melting into the landscape which Van Sweringen had created in Cleveland.

The following year, 1938, when another era of theatre building had been entered, saw the completion of the Novo, Cumberland, Ky., (Photo No. 17). The photograph presents a study of the facade, marquee, etc., and indicates the value of the then modern attractive name sign as against the passe architectural designs of earlier years. Note the crowd of movie-goers passing-up the old movie house next door to enter the new N ovo.

Another 1938 house was the Nostrand Avenue, Brooklyn, N. Y., (Photo No.

1948-49 Theatre Catalog, 7th Edition, Page 38