Drive-Ins.com
> > > >

1948-49 Theatre Catalog, 7th Edition, Page 5 (v)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 5
Page 5


1948-49 Theatre Catalog, 7th Edition, Page 5

A HOME IN A DRIVE-IN . . . . . . . . . . . . . . . .Bryce W. Anderson 222 How the Peterson! of Salt Lake City Built Their "Dream-House" Right in Their Theatre

RECOMMENDED SYSTEMS FOR CASH CONTROL 1 W. C. Slober 227

An Analysis of the Admission. Collection. and Control Methods that Have Produced Speed and Elflciency

RECOMMENDED PRACTICES FOR SEASONAL CLOSING.. 231

Two Drive-In Showmen Survey the Methods and the Materials Found Practical from Actual Experience

A FENCE OF BILLBOARDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 236 Advertising Spaces Adapted to Drive-Ins Have Important Revenue Possibilities INSECT CONTROL FOR DRIVE-IN THEATRES . . . . . . . . . . 237

A New Problem for Theatremen is Thoroughly Analyzed and the Latest Material: and Remedial Methods Listed

LAMINATED WOOD MASTS FOR SCREEN TOWERS 242

A Strong. Economical Material 05ering Great Ease and Speed in Construction Where Low Budgets Rule

SURVEY OF ALL CURRENT IN-CAR SPEAKERS . . . . . . . .. 243

A Resume of Statistical Data. Styling. Construction. Weatherproofing and Special Features Claimed by Each

UNDERGROUND CABLES FOR DRIVE-INS . . . . . . . . . . . . . .. 249

A Hidden. but All-Important Part of the Drive-In Structure is Brought Above Ground for Analysis

TOPOGRAPHICAL SURVEYS AND TEST BORINGS . . . . .. 25]

These First Steps in Careful Planning Can Save Thousands of Dollars and Future Drive-In Headaches

PLANNING THE DRIVE-IN . . . . . . . . . . . . . .3. Herbert Taylor 255

Considerations of Function and Equipment That Make Careful Engineering and Supervision Important

MAN MADE MOONLIGHT FOR DRIVE-INS . . . . . . . . . . . . .. 259

Area Lighting Without Distraction Adds Safety. Traffic Control. and Stimulates Confection Vending

A MODERN TOLL SYSTEM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 263

Combining a Treadlo. Electrical Counting Circuit. and Lighted Indicators for Cash Control

PREFABRICATED ALL-STEEL SCREEN TOWERS Edward Ltewin 265

Sloped Design to Eliminate "Keystone" Picture is Added to Rugged Construction

BOOK TWO: EQUIPMENT

Front and Lobby CLASS FOR CONSTRUCTION AND DECORATION . . . . . . .. 282

A Review of the Versatile Possibilities and Trouble-Free Functional Values of This Theatrical Material

THE NEW PATENTED INNER-SERVICE MARQUEE

Ben B. Poblocki 290

A Specially Designed Room and New Light Source Provides Working Space. Storage and Elliciency

PLASTIC-FINISHED PANELING IN THEATRE DECOR Simon A. Kinsey 299

New Materials Provide Economical Means of Creating Attractive and Practical Interiors

Interior and Auditorium BLACK LIGHTING MADE EASY . . . . . . . . . ..Ronald J. Elliott 316

The Elementary Facts About Theatre Use and lntroducing a New "Packaged" Mural with Theatre Possibilities

DESIGN AND COLOR BLENDING TRENDS . . . . . . . . . . . . .. 319

Leading Theatre Decorators Give Their Views on the Outstanding Decorative Developments in 1948

SPACE ACOUSTICS . . . . . . . . . . . . . . . . . . . . . James Y. Dunbar 324

A General Discussion as Presented Before the Atlantic Coast Section. SMPE. in New York on February 19. 1947

SUGGESTIONS FOR BETTER THEATRE LIGHTING Stanley McCandless 327

Proper Lighting Enhances Patrons' Comfort While Providing an Attractive Atmosphere

THEATRE DIMMERS . . . . . . . . . . . . . . . . . . ..Daniel M. Rollins 330

Analysis of All Available Theatre Types and Their Recommended Installation and Maintenance Practices

SOURCES OF EMERGENCY AND STAND-BY ELECTRICITY 337

Strikes. Storms. and Shortages Point Up the Wisdom of Adequate Independent Lighting and Power Supply

FUNDAMENTALS OF CORRECT THEATRE SEATING Felix W. Alexa 342

The Relationship of Planned Sightlines to Spacing and Floor Slope that lnsures Adequate Vision to Patrons

MODERN METHODS OF THEATRE CLEANING Richard Webber 346

A HPView' of the, Advantages of Vacuum Cleaning and the Modern Equipment szulable for the Purpose

Projection and Sound

IAEQIT GENERATION BY THE HIGH-INTENSITY CARBON L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..F. T. Bowditch 390

Themeuca] Considerations Assembled in the Course of Arc-Carbon Research and Development

HIGH-INTENSITY PROJECTION ARC LAMP Charles A. Hahn 393

Supply Source for the Great Amount of Distributed Light Needed at "5" Theatre and Drive-In Screens i

NEW MOTIOGRAPH-HALL 75/115 HIGH INTENSITY LAMP 398

An Introductory Report that Promises Much from a New Basic Approach to Well Distributed Screen Brightness

RESULTS OF ELECTRONIC CONTROLLED ARC TESTS I. K. Elderkin. 400

Additional Data on Actual Theatre Use of New Forest Lamp Indic'alel Good Light at Carbon and Power Saving

A NEW LINE OF PROJECTORS AND SOUND R. H0]? 402

Ballantyne 1948-49 Equipment for Theatre Sound and Projection 05ers One More National Equipm6nt Line

A NEW 35MM. PROJECTOR FOR THEATRE USE R. H. Heacoch 405

Details of the Purpose. Engineering. and Operating Factors of the Recently Introduced "Brenkert #60n

A LIGHT DUTY AND PORTABLE 35MM. SOUND PROJECTOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 409

The Post-War Return of a Quality Product to Serve Small Theatres. School Auditoria or Industrial Uses

Heating. Ventilating and Air Conditioning GLYCOL VAPOR: LATEST IN AIR PURIFICATION . . . . . . .. 436

Product and Application Information on Triethylene Glycol Which Promises Emcient and Simple Theatre Use

THE PROBLEM OF AIR DISTRIBUTION IN A THEATRE. 438

A Round-table Discussion of a Specific Question on Heating and Cooling 1: Theatre by Forced Air

MAINTENANCE TIPS FOR USERS 0F FREON-IZ .' . . . . . . . .. 442

Five Series of Suggestion for Theatremen in Handling the Refrigerant and Cylinders

A DIFFERENT MORE EFFICIENT AIR DIFFUSER T. A. Hughes 444

Square or Rectangular to Conform to Interior Design Modern Diffusers Provide 100% Distribution Control

Miscellaneous Supplies. New Products and

Supply Dealers THEATRE SUPPLY DEALERS OF THE UNITED STATES. 456

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

FACTORS AFFECTING THE OPERATION OF BRUSHES... 472

Small in Size and Inexpensive. too Little Attention is Given Their Maintenance and Effect on Equipment

SUPPLY DEALERS OF THE DOMINION OF CANADA 473

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

SUPPLY DEALERS OF THE REST OF THE WORLD . . . . .. 474

Comprehensive Listing of Names, Addresses. Personnel. Products. and the Areas Served

BOOK THREE: MANAGEMENT

Advertising and Promotion

HOW ADVERTISING INTRODUCED A THEATRE . . . . . . .. 490

An Analysis of the Sound Psychological Background in the ODEONTORONTO Campaign

RSELLF YOUR THEATRE. OR SELL YOUR THEATRE!

Montague Salmon 494 Good Pictures Come and Go. But Alert Showmanship Provides the Equalizer in Institutional Exploitation

Recommended Practices and Maintenance COSTS CONSISTENT WITH GOOD BUSINESS. .Jay Emanuel 500

A Comparative Review of Theatre Finance Including Expenses. Profits and Valuations Basad on Experience

CURRENTLY ALLOWED DEPRECIATION SCHEDULES. . .. 503

Treasury Department Attitude on High Salvage Values Requires Readjustment of Accounting by Most Theatres

SANITARY MAINTENANCE HAS BOXOFFICE IMPORTANCE . . . . . . . . . . . . . . . . . . , . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 506

Recommended Cleaning and Disinfecting Practices That Will Guarantee Clean Theatre Washrooms

Extra Profits THEATRE PROBLEMS IN CONFECTION VENDING . . . . . .. 516

A Survey of Conditions as They Exist in 1949. and of the Possibilities for Development in the Future

AN INDEPENDENT CIRCUITIS EXTRA PROFITS SET-UR. 519

The Management Methods and Systems Which the Large Waller Reade Circuit Found Necessary to a Big Job

Television and 16mm. Film LARGE SCREEN TELEVISION . . . . . . . . . .Ralph V. Little, Jr. 528

An Analysis of the Advantages and Disadvantages of the Existing Methods With Theatre Application

TELEVISIONAOLD WINE IN A NEW BOTTLE . .E. S. Huber 532

A Practical Theatre Man Discusses the Probable Role of Television in Motion Picture Houses

EMERGENCY USE OF 16MM. AS STANDBY . . . . . . . . . . . . .. 534 Results of a Field Test of Sub-Standard Equipment Under Normal Theatre Operating Use Before Audiences

V
1948-49 Theatre Catalog, 7th Edition, Page 5