Drive-Ins.com
> > > >

1948-49 Theatre Catalog, 7th Edition, Page 538 (523)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 538
Page 538


1948-49 Theatre Catalog, 7th Edition, Page 538

pretty good. Then. they switched from handling their own lobby sales to complete BERLO service.

For the next six months, this theatre's extra profits averaged 331/3% more per week.





Here's what did it. First, BERLO installed a new candy counter (at BERLO'S expense)-a bright, attractive counter that seemed to say, "Here is quality candy." Then, BERLO rearranged the stock. Slow sellers were quickly tossed out. America's Best Candyethe candies that are favorites right now, not yesterday, were attractively arranged. BERLO'S trained sales girls went to work, under

trained supervisors.



Next, the popcorn set-up was converted (at BEBLO'S expense) to a modern BERLO warmer with uniformly delicious centrally-popped corn.

Finally, hidden costs were eliminated. BERLO paid the social security, workman's compensation, unemployment taxes and all other expenses . . . including $1,000,000 of public-liability and productsliability insurance.

If you'd like to increase your lobby sales profit, call in the BERLO man today. Offices in principal cities.



THEATRE CATALOG 1948-49

To latililate inquin re the above, plcare mention the volume and page number.



H a ., VENDING g y I p, A4i)IY'tSLiQJNEVQFL"ABC,VENZDVING c,oing.,;;g,3,; f; a 1 v 333 S. Broad Street; Paiitiaetphiigbjm. Offices'and 'wageheoseiszin.briaeipulcities a
1948-49 Theatre Catalog, 7th Edition, Page 538