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1948-49 Theatre Catalog, 7th Edition, Page 54 (44)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 54
Page 54

1948-49 Theatre Catalog, 7th Edition, Page 54

LOOKING FROM THE INNER FOYER through the tempered glass doors, the light transition from the under marquee area's parallel lines of neon tubing to the more subdued down lights can be noted. Coral terrazzo with white metal dividing stripes, in like manner, give way to luxurious carpeting, and the gold and white mosaic ceiling and trim blend into soft painted areas.

THE FIRST FLOOR LOUNGE AND MAIN STAIRWAY are carpeted in an abstract pattern in green, grey, black and white. The structural and decorative columns are covered with gold and red mosaic. Sunburst satin screen and contour curtains enclose the screen and front curved contour of the screen platform. to the virtual elimination of the conventional proscenium arch. The auditorium seats 1945.

the glorious Philadelphia Orchestra from this lofty perch.)

Paramount International follows the American lead in refusing to snub balcony customers, since in the United States the theory is that the middle and lower classes form the backbone of theatre business and probably also help to keep it stiff. Once this idea is accepted as valid there follows no course but to give the balconyites a warm welcome instead of the cold shoulder.

Accordingly, the balcony of the TACNA has been equipped with fully upholstered seats, given a well-furnished lounge, and had its door carpeted. The aisles leading to the balcony have also been fully carpeted. As a crowning gesture, the new theatre makes available to balcony patrons for the first time in recorded South American theatrical history, beautifully tiled, completely equipped modern rest rooms.

Here is an interesting example of a sociological reform based on a sound economic motive. The theory implicit in civilized treatment of the balcony world is simply thisethat a theatre built to attract only the better classes can never be as successful a business venture as a theatre whose comfort, safety, and entertainment are bestowed equally upon the entire clientele, independently of the admission price.

Enjoyment of the Show from the balcony has been given an added boost from an optical illusionethe TACNA is so constructed that even at balcony height the motion picture screen seems to float at eye level. For good measure, this eye level illusion prevails in the mezzanine as well as in the auditorium.

In its theatre application, lighting is as modern as the materials of construction. The theatre lighting system is especially designed with the new Frank Adam Electric Company dimmer. In the main ceiling a series. of high-hat and recessed fixtures cause light to shine directly down on the audience. The theatre interior also derives 'added illumination from a series of neon lighting tubes

A SEDATE CANDY COUNTER with recessed ceiling lighting and framed in vertical stripes of white oak in a matte finish, is advantageously placed just back oi the door-man's position.

1948-49 Theatre Catalog, 7th Edition, Page 54