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1948-49 Theatre Catalog, 7th Edition, Page 64 (53)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 64
Page 64

1948-49 Theatre Catalog, 7th Edition, Page 64


The town of Fernandina, Florida, is on an island that is sixteen miles long and only one and one-half miles wide with ($000 inhabitants, separated from the mainland by the East Coast's famous inland Waterway. Claimed to be the second oldest community in North America, for it was settled by the same Spanish explorers who settled St. Augustine, it is the county seat although most of the people in the county who do not reside on the island are more accessible to the larger and better equipped Jacksonville.

To serve this potential, C. E. Beach, owner of several theatres in that area and with over 27' years of industry experience, had plans drawn during the War for an 800 seat conventional theatre of bricks and mortar, but was turned down three times in his request for Government permission to build. Fearing opposition, he decided on a quonset arch building which was permitted and the Ilan Theatre is the result. With 613 seats, staggered and spaced 34 inches back-to-back, in the main auditorium; and an additional 190 seats, spaced 32 inches back-to-back, in the segregated balcony; his four additional seats in the minute private screening or cry room, brings the total capacity to 807. Mr. Beach estimates that his total building cost was $73,000.00; but that on the equipment he really "shot the works" to the tune of $40,000.00. The Ilan opened July 27, 1948, with gala ceremonies.

Situated on a basic lot 100 by 200 feet, with an additional 100x100 foot parking area added, the all-steel quonSet portion of the structure is 40x150 feet. A separate air conditioning room that is 13x24 feet was added at the rear.

The front was designed and fabricated by Ben B. Poblocki and Sons Company, and consists of mottled tan porcelain enamel below the canopy, with a stainless steel canopy facia, name and attraction sign. Above the canopy the facia was covered with Spanish stucco broken by a smooth band of ivory 30 inches high. It is a house policy that all exterior advertising relates to the current attraction only, so the two 40x60 inch poster frames are more than adequate. In balance with the poster frames, is a glass block panel to the right of the entrance, framing an exterior boxofhce window and a concession window through which sales can be made to the outside. This concession window also Serves as the special boxoiiice for colored patrons which is essential in that area.

Doors into the 16x30 foot lobby are Douglas Fir with only the two designed for entrance purposes possessmg hand grips.

The auditorium above a 6 foot baseboard of coral painted cement plaster is a combination of 24 inch plain and perforated celotex acoustical tile running horizontally to maintain a regular pattern. All are painted green with a drOpped ceiling of a lighter tone of the same color. The combination of International and Griggs theatre seats are trimmed in coral and green. The M0 1948-49 THEATRE CATALOG

hawk carpets are a relatively simple pattern in red, gray, and gold, while the stage and exit draperies are gold trimmed dark green velour, with a silver picture curtain. Footlights with dimmer controls are wired into three series of different colors. The Vallen curtain control is operated from the booth and in addition to Vallen curtain track, the stage is equipped with microphone and automatic record player equipment.

The ceilings of the lounges and toilet rooms are of white Celotex tile. The walls of the ladies lounge are painted in rose with all other rooms painted in aqua. All floors are asphalt tile in ivory and black. The Ilan is completely airconditioned, using a Carrier system and is designed for the playing of first-run westerns and musicals with a net admission scale of 12c for children, 29c for students, and 42c for adults.

DECORATIVE PORTS relieve the simplicity oi the front. A large block panel houses the boxottice and lends a modern air to the otherwise simple design. Below, note the air dittusers and down lights in the dropped ceiling which must be ventilated to carry off resultant heat. The cry room is below the balcony and to the right. Staggered seating provides for the best possible viewing angles.
1948-49 Theatre Catalog, 7th Edition, Page 64