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1948-49 Theatre Catalog, 7th Edition, Page 73 (62)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 73
Page 73

1948-49 Theatre Catalog, 7th Edition, Page 73

550 F., or cooling to more than 50 lower than the outside temperature. Humidity control is welcome to the same degree as that provided for the house. If air is blown into the foyer to accomplish any or all of the tasks of air conditioning (heating, cooling, ventilation, humidity control), it must not be lie-circulated. Warm air may be forced into the foyer in winter as a buffer against outside cold air, and cool air in summer as an attraction to passers-by.

The purposes and requisites for light ing in the foyer are the same as thOSe which apply under the marquee. If any variation in illumination is undertaken, the bright spots must be at steps, areas in front of ticket windows, and area about the ticket takers stand at the entrance to the lobby. Bright light sources within the normal visual angle are a source of annoyance and fatigue, which rules out sconces, standlights and usually chandeliers.

Standard equipment for foyers includes the ticket takers box (portable) which is only in place when it is in use, and rails to prevent the forming of double lines at ticket windows. If the foyer is so planned that lines of traffic do not intersect, the rails are dispensable. It goes without saying that the decorative treatment of the foyer must be such as to make it a pleasant place to be. A cold, dark, forbidding foyer discourages theatre-going.

Box Office

The most efficient box office is the change booth at the turnstile employed in some motion picture houses. Next in

' xi Eligit {Knit} t3118WH - .OHN :: WANG-A ULT order of efficiency is the ticket cage at the entrance to the foyer which dispenses tickets automatically for unreserved seats. In both these types of box offices, the speed with which change can be made is the factor which determines the number of persons which can be handled. Automatic change dispensers are now practically universal in such box offices.

The problem of the theatre which has reserved seats is much more complex. Ticket purchasers often request specific locations. There is often considerable discussion, and change-making is not restricted to silver. The size, arrangement, and equipment of the booth constitute the most complex problem in booth design when reserved seats are to be handled. For all except the smallest or most specialized houses, the reserved seat policy must be envisioned.

The box office needs at least one window for current sale per approx. 1250 seats, and one window for reservations. The farther these windows are apart the easier the traffic problem will be. If the box office is at a corner, one window can be on one side and one on the other. The island box office can have lines on either side. The ticket bar as used in Europe has the advantage of handling more simultaneous transactions than any other type since the staff is not restricted to the number of windows. It has a further advantage in that it eliminates the elements of remoteness, formality and regimentation which the window box office so often fosters. In large houses, ticket sale may be divided between win Kasey.

dows or sections of the ticket bar as '

follows: current show sale; reservations for current show; advance sale; each category further subdivided by price or location, or both.

Size and shape of box office are determined by (1) number of windows with their attendant equipment, change drawer, automatic change machine (2) wall space for the ticket racks which includes the day board for the current performance, the rack containing tickets for the rest of the current week, and racks containing tickets for subsequent weeks. Two day boards help to minimize ticket purchase time if one is used for the current and one for the next performance, especially on matinee days. Rack sizes vary with the size of the house but are seldom less than 20" x 30". For large houses orchestra and balcony tickets are sometimes efficiently handled at separate windows. If the day board is on the wall containing the ticket window, the ticket seller does not need to turn around during the transaction. Telephones, a desk, and a safe complete the useful box office equipment. The safe must be large enough to contain all the racks without removing tickets from

them, in addition to the usual cash box and ledger. Access to the box office is

INCRNDESCENT BULK in the softit of the new marquee of the big Paramount Theatre, New York. exemplifies the safety features and dramatic qualities of a well lighted front, as expressed by Messrs. Burris-Meyer and Cole. This huge three-sided marquee attraction board uses 17 and 10 inch Adler third dimensional plastic letters interchangeably with the same company's 24. 15. 12 and 10 inch aluminum letters. Hal Pereira was the architect.

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1948-49 Theatre Catalog, 7th Edition, Page 73