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1948-49 Theatre Catalog, 7th Edition, Page 80 (69)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 80
Page 80

1948-49 Theatre Catalog, 7th Edition, Page 80

In the suburban community of Richfield, Minnesota, with a population of approximately 10,000, small middle class families predominate. On Nicollet Avenue, a main thoroughfare from nearby Minneapolis, stands the Richfield Theatre, built at a cost of $175,545 for the building, $25,000 for the equipment, and $8,500 for the landea lot 114 feet by 250 feet. The Richfield seats 920 people and is an excellent specimen of small theatre architecture but it is even more than this. It is well integrated in the community it serves.

Dedicated primarily to pleasing the visual and auditory senses of the surrounding community and also attracting patrons from the residential sections of Minneapolis, the Richfield represents a constructive experiment in long-range planning. Its design was consciously created and its materials purposely

The Richfield

Richfield, Minnesota

chosen to serve as an architectural paragon for commercial buildings not yet in existence but certain to be erected on adjoining properties. If successful, the plan promised a coherence of appearance not often attained in business sections.

And with an eye to future trends in modern theatre building, the architect abandoned some traditional appurtenances, introduced some new but always logical devices. His purpose, of course, was to retard the inevitable obsolescence that overtakes all moving picture houses.

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The characteristic marquee with bulb-lit soflit which adorns 95 per cent of all theatres built in the last decade is replaced by a dramatic canopy whose function it is to protect entrance and patrons from rain and snow. This canopy also provides easy access to the attraction spaces on the glass walls, highly effective attentiongetters in themselves.

Briedy, this is the anatomy of the Richfield: exterior walls-concrete block plastered and rock-faced ashlar; interior walls - tile, plastered; roof a steel trusses, wood rafters; ceilingsdauditorium a rigid insulation; remainder plaster; floorselobby, terrazzo-foyer, carpeted; lounge-slate, toilets-tile, remainder-cement.

To enhance an already attractive building it is planned to utilize the walls above the canopy as a support for a curtain of Boston Ivy, and to extend the flower-bed, inside the lounge picture window, outdoors during the element months. This can be done easily since the Richfield is set back seventeen feet from the property line. This space is pleasingly landscaped. At the sides and rear of the theatre, parking space is provided.
1948-49 Theatre Catalog, 7th Edition, Page 80