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1948-49 Theatre Catalog, 7th Edition, Page 92 (81)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 92
Page 92

1948-49 Theatre Catalog, 7th Edition, Page 92

ABOVE: Len-Large lriendly paintings on the walls at the cry room at well known Hollywood actors tend to dispel any nervousness or tear that may sometimes spoil the show lor the tamily and surrounding patrons. And there are facilities here tor even the very youngest members at the lamily with comtortahle seats for Mother and Dad to keep up with the show.

Right-Here is the Hunt Room. a reserved section on one side at the projection room tor private gatherings and special occasions. In l948. $7.50 reserved the room ot tilteen seats tor the entire evening. Here is a novel idea and one that may greatly increase the attractive power at the theatre. CENTER: Lett-The soda bar is located in a very strategic spot. iust oil the lobby. Not only the flow at traffic but also the impeccable appearance

would stimulate relreshment sales in any theatre. Even here the mural plays an important part and part at a hunting scene can be glimpsed behind the counter. This installation is really a large-scale adaptation oi the tamiliar candy and popcorn setups tound in most American 'theatres. Right-View ol the relreshment bar iron the lobby. An auxiliary candy stand has been erected in the lobby to take care ot incoming trade too rushed tor time to indulge in a pre-show snack. 'l'ulled leather squares repeat to a certain degree the decor tound in the balcony.

BELOW: Super Simplex proiection machines insure an excellent show. Notice that in the projection room the designer has again returned to a simple motit and rightly so because here the lunctional mode predominates.


OWNER & OPERATOR: G. M. S. Realty Corp.

ARCHITECTS: John J. Zink & F. L. W. Moeble.


SIZE OF LOT: 60' x 130'.


AIR CONDITIONING: by Leopold. CARPETS: Crestwood, by Alexander

Smith & Sons Carpet Co.

CHAIRS: by Heywood-Wakefield Co.

CHANGEOVERS: by Weaver Mfg. Co.

801NCHANGER: by Johnson Fare Box 0.


Automatic Devices Co.

DECORATOR: David E. Brodsky Asso mates.

DISPLAY FRAMES: HSealuxei', by

Universal Corp.


by David E. Brodsky Associates.

GENERATORS: by Hertner Electric Co. LENSES: Bausch & Lomb Optical Corp. LIGHTING FIXTURES: by Consolidated Gas & Electric Co.

PROJECTION LAMPS: Peerless Magnarc, by J. E. McAuIey Mfg. Co. PROJECTION MACHINES: Super Simplex, by International Projector Corp. REWINDERS: Simplex Hand, by International Projector Corp.

SCREEN; Walker Plastic Molded, by Walker-American Corp.

SIGN & MARQUEE: Superior Sign Co. SIGN LETTERS: Bevelite, by Theatre Specialties, Inc.

SOUND: Simplex Four Star, by International Projector Corp.

SUPPLY DEALER: National Theatre Supply Co.

TICKET ISSUING MACHINE: Automaticket, by General Register Corp. TICKET CHOPPER: by GoldE Mfg. Co. WALL FABRICS: by David E. Brodsky Associates.

------ 1948-49 THEATRE CATALOG

1948-49 Theatre Catalog, 7th Edition, Page 92