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1948-49 Theatre Catalog, 7th Edition, Page 93 (82)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 93
Page 93

1948-49 Theatre Catalog, 7th Edition, Page 93

The Coral

Bradbury Heights, Maryland

About one mile outside of the District of Columbia line in Bradbury Heights, Maryland, some enterprising business men have constructed a huge recreation and shopping center composed of a ballroom, stores, bowling alleys, generous off-street parking facilities, an impressive plot-plan, and, last but far from least, the beautifully appointed Coral.

The 1040-seat Coral has a drawing area of over 50,000 and enjoys a 21-day clearance behind downtown Washington first-run theatres for an admission scale of 50 cents.

The front is particularly good. A cast iron stone facade with a huge panel of terrazzo in the form of a submarine mural, the fluted central motif furnishes scale and direction. A large curving marquee of stainless steel with vertical iiuted facia runs the full length of the front and provides unlimited display advertising areas.

Inlaid Formica doors with modern

hardware lead from the outer lobby to the foyer and auditorium. As all lounges and toilet rooms are on the balcony level,


OWNER: Kaufman & Steiner Property. OPERATOR: Coral Theatre Corp? ARCHITECTS: John and Drew Eber son. SEATING CAPACITY: 1,040.


COST OF EQUIPMENT (including air conditioning): $75,000.

AIR CONDITIONING: by Worthington Pump & Machinery Corp.

CARPETS: by Calvert Rug C0.

CHAIRS: Kroehler Push Back, by Kroehler Mfg. Co.

CHANGEOVERS: by Weaver Mfg. Co. COINCHANGER: by Johnson Fare Box.

CURTAIN CONTROLS & TRACK: by Automatic Devices Co.

DECORATOR: Novelty Scenic Studios. DISPLAY FRAMES: by Universal. DRAPERIES & STAGE CURTAINS: by Novelty Scenic Studios, Inc. GENERATORS: by Hertner Electric Co.

LENSES: Super Cinephor, by Bausch & Lomb Optical Corp.

PROJECTION LAMPS: Peerless Magnarc, by J. E. McAuley Mfg. Co. PROJECTION MACHINES: Simplex, by International Projector Corp. ' REWINDERS: by GoldE Mfg. Co. RUBBER MATS: by U. S. Rubber Co.

SCREEN: Walker Plastic Molded, by Walker-American Corp.

SIGN & MARQUEE: by Continental Sign Co.

SIGN LETTERS: by Adler Silhouette Letter Co.

SOUND: Simplex 4 Star, by International Projector Corp.

SUPPLY DEALER: National Theatre Supply Co.

TICKET ISSUING MACHINE: Automaticket, by General Register Corp.

E only the managerls office and telephone booth open off the foyer which features a modern A.B.C. confection stand.

With 286 seats in the balcony and 761 seats on the main floor, the accent is on comfort and pleasing surroundings. Push-back chairs spaced 36 inches backto-back, fabric over acoustically treated side and rear walls, lighting through indirect down-lites, carpeted aisles with aisle-lites every fourth row, and modern air conditioning, all contribute to a feeling of comfort and ease that makes for an appreciative audience.


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1948-49 Theatre Catalog, 7th Edition, Page 93