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1948-49 Theatre Catalog, 7th Edition, Page 95 (84)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 95
Page 95

1948-49 Theatre Catalog, 7th Edition, Page 95

THE EFFECTIVENESS at large areas at glass and porcelain in producing an impression ol inviting bigness can be noted in the above view. The auditorium depends on architectural planes at solid color. and an architectural treatments, lor its pleasing modern result.

The Dixie

Miami, Florida

In the "Winter Playground" area of the southeast, the very modern design and nature of neighboring buildings makes it more or less mandatory to conform to the modern theme, even though a theatre may be intended for the general native population and not particularly for the winter visitors.

This is the case With the 1000-seat Dixie. And even though double-features are the current policy, no effort or money was spared in making it equal to the best in the area.

Situated in a business district, the plot permits only a small frontage. An effect of greater size was therefore necessary and was aided by a circular marquee that is virtually all attraction board. Invitingly recessed back of the building line is a neat circular boxofl'ice out of the way to one side, and six structural glass doors with glass transoms which open the tastefully appointed lobby to public view. Cold cathode strip lighting starting in the marquee soflit carries into the lobby in decorative effects. The complete facade and under-marquee area is faced with baked enamel-on-steel in coral and pale green.

Walls of the lobby have been broken

into irregular planes to disguise its straight length, with decorative interest developing from indirect lighting coves and localized murals located at interest points. Two large glass-block pilasters feature the opening into the oval lounge.

Confectionery sales area is advantageously situated between the doors to the auditorium; and the high-ceilinged lounge continues the mural, cove-lighting and built-in divan treatment of the lobby.

The auditorium is simple and direct with the plaster pylons of the proscenium section directing attention to the screen. The color scheme is coral and turquoise with decorative plaster modern designs in cream applied to the acoustic plaster walls.

A unique feature of this theatre is the large glass-enclosed deluxe smoking room with a special recessed speaker system and built-in lounging furniture, where, aided by good Ventilation, the smoking patron, with or Without babies who cry, can relax and enjoy the show.

Bernstein Theatres of Hammond, Indiana, have another theatre to be known as the Little River, currently under *construction in Miami.

1948-49 Theatre Catalog, 7th Edition, Page 95