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1948-49 Theatre Catalog, 7th Edition, Page 99 (88)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 99
Page 99

1948-49 Theatre Catalog, 7th Edition, Page 99


The Milford

Milford, Delaware

Replacing the old Plaza which was completely gutted by fire, this new three level 1675-seat theatre seems exceptionally large for 5000 populationed Milford, unless one is familiar with the large surrounding drawing area. Completely fireproof, unusually wide spacing between rows, and all other attributes of the best modern theatre construction. are incorporated, with the result that this is one of the better theatres in the entire state.

Situated in the main business section, the facade is large and is carried out in buff face brick, tastefully arranged in horizontal lines with three vertical fluted sections and other decorative spots .to relieve monotony. The large marquee pros vides generous show selling space at the sides and front.

An interesting decorative pattern in cold cathode lighting radiates out from the side boxofiice and provides the light for the under-marquee areas. Exterior mirrors above the Formica glass-paneled doors pick up and double the brilliance of the lighting. Q

Floor of the lobby is ceramic tile, above which marble extends up to indirect light coves on different levels designed to adjust the eye-balance of sloped door. Candy and confection sales are handled through a lobby shop which extends around to the front sidewalk where it has its own display window and door, so that maximum sales can be accomplished. a

The auditorium is treated with great dignity and decorum. Side walls are acoustically treated and covered with a blue-green fabric relieved by classic ornamental plaster trim. The ceiling is plastered.

All lounge rooms have tile fioors and all toilet rooms are tiled to the ceiling. A second set of lounge and toilet rooms are situated on the mezzanine cross-over to serve the upper levels; and the same quality of appointments maintain.

THE MASSIVE FACADE dominates an important area on Millard's main street and is a town landmark. Positioning ol the candy stand's display window and at the counter that serves the theatre lobby can be noted lrorn these views and iron the lirst-tloor plan on the following page.

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1948-49 Theatre Catalog, 7th Edition, Page 99