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1950-51 Theatre Catalog, 9th Edition, Page 122 (102)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 122
Page 122

1950-51 Theatre Catalog, 9th Edition, Page 122

A Modern All-Negro Theatre

Facilities of Highest Order Are Provided in Newly , Opened New Orleans House for Colored Patrons Only

Although the colored population of the United States has been steadily increasing for the past few decades, there has been an unfortunate tendency in the entertainment world to overlook the importance of this rapidly growing minority. The theatre industry, for example, has until recently failed to recognize the prominent position of this group from a potential patronage viewpoint.

Due to their steadily improving economic situation, the country's Negroes now have more entertainment dollars to spend than ever before in their social history, and it is incumbent upon theatremen to make a more concentrated effort to attract a greater portion of those amusement funds. They can do so by convincing the Negro that his patronage is as Welcome as anyone elsels and by seeing to it that houses in colored neighborhoods are just as finely appointed as other surrounding modern houses. The Negro patron, too, is entitled to as much for the ticket he buys.


In a noteworthy and commendable effort to build up a loyal and sizeable patronage in one of the heavily colored sections of New Orleans, the de luxe 1,050-seat Carver was opened at 2101 Orleans Street on September 29, 1950, by Jack A. Dicharry and Mrs. Henry Lazarus. The former is a pioneer theatre operator in the city with approximately

25 years of local experience, while the

latter is owner of the Henry Lazarus Theatres chain in New Orleans and three Bryan, Tex., houses. The DicharryLazarus partnership, which presently functions under the name Jadel Theatres, Inc., was originally formed in 1937, when the two joined forces to build the Circle 'in New Orleans.

Exterior Construction

Named in honor of the famed negro educator and scientist, George Washington Carver, the house was designed by Architect Jack Corgan of Dallas and features a fireproof construction of steel, brick, and concrete blocks. The building was erected on a lot approximately 78 by 155i and provides ample office space in addition to the exhibition facilities.

The front combines both light and (dark brick facings with two-tone buff above and oatmeal color tile with maroon trim below. An tiislandli type boxoffice faces directly toward the street, while a lofty sign tower with the theatre name inscribed in neon rises above a two-faced marquee that employs Adler 10-inch letters to spell out feature attractions.

Lobby and Foyer A visitor entering the Carver can readily perceive how nearly $300,000 was

spent to construct and equip the building, for there is a note of luxurious

BRIEF: Due to the splendid economic progress . . . which it has achieved during the past generation . . . the average colored family is now in a better position to seek entertainment outside the home . . . The moviegoing impulses of many negro patrons have . . . however . . . been somewhat stifled by the fact that there has been either a dearth of theatres in their neighborhoods . . . or only shabby and ill-kempt structures with poor pictures.

The Carver in New Orleans . . . opened last fall . . . appears to recognize fully the Negrrfs growing feeling that his admission dollar should command theatre facilities comparable to those found elsewhere . . . Described in the following article are the physical assets of this unique playhouse . . . features which assure it enduring support by the important element which it serves.

elegance wherever one looks. Rich coral and black Mohawk carpeting covers the floors, while the walls are tastefully done in coral and lime yellow with dark green and gray trim. Directly 0E the foyer are located the rest rooms with the ladies finished in yellow and green and the menis in green tile with a black border. Marble partitions are to be found in each, and a maid is always in attendance in the powder room.

A particular highlight of the foyer is the large well-equipped refreshment stand of stainless steel with a beautifully etched aluminum front. The stand has been laid out so that sales may be made to passersby on the street outside as well as to patrons in the theatre.


The comfortably air-conditioned interior has 1,050 Griggs chairs on one door only, The color scheme consists of a light buff tone on the plaster ceiling, a pale green on the walls, light buff pilasters, and a dark green Wainscot. Heavy velvet draperies flank a simple proscenium in which is set a Williams tearproof screen. Recessed lighting fixtures provide illumination.

In the compact projection booth above are two Simplex projectors with RCA sound supplied by Southeastern Theatre Equipment Company. Every safety precaution is taken in the booth to insure trouble-free operation.

Operating Policies

The Carver serves the entertainment needs of a colored drawing area with a total population of approximately 75,000, many of whom are inhabitants of an all-negro government housing project located directly across from the theatre. The majority of patrons are working and

laboring class people who prefer action and western pictures.

A ffbargaini, matinee is run daily from four until six p.m., except on Sundays when the doors open at one pm. Regular prices, of course, apply after six pm.

Here is a theatre worthy to grace a main stem or modern shopping center anywhere; and its local popularity is Well merited.


A marked degree of success has attended the Carver ever since its opening to attest to the fact that first-class theatres, built exclusively for colored patrons, may well provide a rich source of income in other sections of the country where a heavy negro populace exists.

It is reported that patrons at the Carver are genuinely appreciative of the excellent facilities which have been provided for their pleasure and convenience. They are extremely proud of the fact that their own theatre matches any other in the city as far as appointments go, and have thus far exhibited their enthusiasm in wholehearted support of the house on a satisfactorily profitable basis. There is every reason to believe that other colored groups throughout the nation would lend equally strong backing to similar theatres catering exclusively to their race.

SECOND LEVEL PLAN shows the placement of the projection. generator. storage, air conditioning equipment, manager's office. and other service rooms well removed from the patron traffic flow.

1950-51 Theatre Catalog, 9th Edition, Page 122