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1950-51 Theatre Catalog, 9th Edition, Page 157 (137)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 157
Page 157


1950-51 Theatre Catalog, 9th Edition, Page 157

' Drive-In Theatres of the 1951 Season

A Breakdown by Territories and States of Their Locations, Capacities, Ownerships, and Policies



BRIEF: Once again . . . in keeping with their continuing policy of service to the motion picture industry . . . the Editors of THEATRE CATALOG present here the findings of a national drive-in theatre survey . . . undertaken to compile a relatively accurate list of all outdoor theatres which are now operating . . . or that definitely will be operating during the 1951 season.

The 2703 theatres listed here . . . classified both by film distribution territories and by states . . . represent an increase of 950 over last seasonis total of 1753!

Due to copyright prerogatives . . . and the ever-changing status of individual theatres . . use of this service for mailing list purposes . . . without the

permission of the publishers . . . is.

postively restricted.

Readers will recall that in the 1949-50 Edition of THEATRE CATALOG there was published what probably constituted the most comprehensive set of data on drive-ins ever to appear in print. This exhaustive listing of outdoor theatres and their locations, car capacities, ownerships, and policies was compiled, checked, and rechecked both by the home oiiice staff of THEATRE CATALOG and the field representatives of its sister publication EXHIBITOR, the industryis fastestgrowing trade paper which serves approximately 11,000 subscribers in each of the 31 distributional territories.

Since the publication of the drive-in list in the 1949-50 Edition of THEATRE CATALOG, a highly trained and competent group in the Circulation Department has zealously and meticulously kept tabs on activities in drive-in construction and operation. Files have been scrupulously maintained to record every fact available about each individual theatre with careful notations made of every change in ownership, increase or decrease in car capacity, etc.

In order to insure further the accuracy of the list, the data contained in the files were iirst carefully checked against the lists of several major film distributors and any discrepancies marked for further investigation. A first-class mailing was then conducted to the theatre or owner of each of the 2703 listed to verify beyond any shadow of reasonable doubt the data on hand. Any corrections were, of course, immediately noted and made accordingly. The facts and figures published herein represent, therefore, the most up-to-date information available at press time.

However, in view of the day-to-day changes in the status of drive-ins, it is not recommended that the following data be used as the basis of a mailing list. While further drive-in expansion is cur "50-51 THEATRE CATALOG

tailed for the time being, due to the promulgation of NPA Order M-4 on October 16, 1950, prohibiting any type of new theatre construction, even those drive-ins presently in operation are in a constant state of fiux, particularly insofar as names, ownerships, and mailing addresses are concerned. Anyone contemplating the use of the following infers mation for such a purpose should contact the publisher, first of all for permission to do so, and, secondly, to inform himself of any changes that may have occurred since publication.

The data resulting from the endless

of several summaries both by territories and states. They point to a current total of 2703 drive-ins, an increase of 950 since the publication of the listing in the 194950 Edition of THEATRE CATALOG. In all but one territory there was an increase in the number of theatres, with the greatest number of new operations (137) springing up in the Atlanta territory.

By way of further contrast with last season's findings, the 2703 drive-ins currently in operation have a total car capacity of 1,175,426, whereas the 1753 theatres operating during the 1950 sea;

hours expended in checking and crosschecking the files enabled the preparation

son had a total car capacity of only 784,645. It should be noted, however, that

DRIVE-IN THEATRES and Their CAR CAPACITIES BY FILM DISTRIBUTION TERRITORIES

1950 Season No. of Ave. Theatres Cars

Film Distribution Territory:

No. of Theatres

Albany, N. Y . . . . . . . 45(1*) Atlanta, Ga. . . . . .. 263(7*) Boston, Mass. . . . . . 109(6*) BuEalo, N. Y. . . . . . 42 Charlotte, N. C. . . . . 289(5*) Chicago, Ill. . . . . . . . 62 (1 *) Cincinnati, 0. . . . . . 113(2*) Cleveland, 0. . . . . . . 88(1*) Dallas, Tex. . . . . . . . 284(5*) Denver, Colo. . . . . . 69(5*) Des Moines, Ia. . . . . 30 Detroit, Mich. . . . . . 66(1*) Indianapolis, Ind. . . 9869*) Kansas City, Mo. . . 90 Los Angeles, Cal. . . 78(1*) Memphis, Tenn. . . . 62(4*) Milwaukee, Wis. . . . 27(2*) Minneapolis, Minn. . 46(4*) New Haven, Conn. . 16 New Orleans, La. . . 92(2*) New York, N. Y. . . 38(1*) Oklahoma City, Okla. 85 (10*) Omaha, Neb. . . . . . . 25 (1*) Philadelphia, Pa. . . 74(2*) Pittsburgh, Pa. . . 119(3*) Portland, Ore. . . . . . 35(1*) St. Louis, Mo. . . . . . 68(3*) Salt Lake City, Utah 74(5*) San Francisco, Cal. . 94(8*) Seattle, Wash. . . . . . 28 Washington, D. C. . 94(8')

Totals . . .i . . . . . . . . . .2703(82*) 1,175,426

(*) Whenever oa/r capacities could not be ascertained, the theatres themselves

Total Cars

18,017

102,490

53,935 24,035 73,284 42,725 49,923 36,717

118,214

27,699 12,210 37,139 52,220 37,453 51,090 25,112 16,464 20,983

8,582 37,091 20,908 32,246

9,832 41,118 50,775 16,592 31,887 28,669 50,213 13,240 34,563

Operating--1951 Season Ave. Cars

1,753

Change

+14 +137 +39 +14 +110 +24 +14 +21 +81 +30 +2 +24 +32 +39 +20 +27 +7 +12 +7 +31 +15 +47 +6 +13 +47 +23 .5 +34 +46 +10 +29

+ 950

were included in the totals, and the numbers unverified were signalled '5'"

the accompanying pa/renthesis. For each such

theatre the average our

capacity of the known theatres in the particular territory was then added to the gross car capacities of the territory in order to progect the most probable totals. Theatres so treated represent apprommtely 8% of the

grand total.



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1950-51 Theatre Catalog, 9th Edition, Page 157