Drive-Ins.com
> > > >

1950-51 Theatre Catalog, 9th Edition, Page 158 (138)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 158
Page 158


1950-51 Theatre Catalog, 9th Edition, Page 158

there has been a slight drop in the average carcapacity from 447 in 1950 to 435 in 1951.} Although this decrease is a relatively small one, it may well reflect the allocation of more space within theatre sites for larger playground areas, refreshment stands, projection booths, etc., with a subsequent loss in parking space.

First place in number of operating theatres goes this year to the Charlotte territory, with 289, closely trailed by last year's top-spot holder, Dallas, with 284. Even though there appear to be only 16 drive-ins operating within its boundries, New Haven still shows a sizeable increase percentage-wise over last sea-i sons 9 outdoor theatres. The sole decrease, that of 5 in the St. Louis territory, is probably due to the fact that the area passed the saturation point in the number of drive-ins which could be successfully operated there, so the less popular and poorer theatres succumbed to the inroads of fierce competition.

Turning now to distribution by states, Texas continues to lead the list with 274 drive-ins, as opposed to last seasons 196, but North Carolina has jumped into second place with 193 (123 in 1950) ahead of Ohio with 158 (134 in 1950). It is interesting to note in passing that among the smaller states Nevadais 2 drive-ins of the 1950 season were increased by only one, whereas Delawareis 3 outdoor theatres increased 100% to 6.

Analysis by Film Territory

A trend toward building the most theatres in the territories possessing the greatest rural and small town population appears to continue from last season. Film distribution territories with the largest number of drive-in theatres are as follows:- Territories Theatres 1. Charlotte . . . . . . . . . . . . . .. 289

2. Dallas . . . . . . . . . . . . . . . . .. 284

3. Atlanta . . . . . . . . . . . . . . . .. 263

4. Pittsburgh . . . . . . . . . . . . .. 119

'5. Cincinnati . . . . . . . . . . . . .. 113

6. Boston . . . . . . . . . . . . . . . .. 109

7. Indianapolis . . . . . . . . . . .. 98

8. San Francisco . . . . . . . . . .. 94

9. Washington, D. C. . . . . . .. 94

10. New Orleans . . . . . . . . . . .. 92

It should noted, however, that the largest total car capacities in the 31 film distribution territories supplanted some of these leaders with the following total results: Territories Cars 1. Dallas . . . . . . . . . . . . . . . . 118,214

2. Atlanta . . . . . . . . . . . . . . . 102,490

3. Charlotte . . . . . . . . . . . . . 73,284

4. Boston . . . . . . . . . . . . . . . . 53,935

5. Indianapolis . . . . . . . . . . . 52,220

6. Los Angeles . . . . . . . . . . . 51,090

7. Pittsburgh . . . . . . . . . . . . 50,775

8. San Francisco . . . . . . . . . 50,213 '

9. Cincinnati . . . . . . . . . . . . . 49,923

10. Chicago . . . . . . . . . . . . . . . 42,725

A study of the largest average car capacities of the theatres in particular

13;

film distribution territories is likewise of interest. Here again, those territories which have the greatest concentrations of population take the lead, as may be seen below: Territories Car Average 1. Chicago . . . . . . . . . . . . . . . . 689

2. Los Angeles . . . . . . . . . . . . - 655

3. Milwaukee . . . . . . . . . . . . .. 610

4. Budalo . . . . . . . . . . . . . . . .. 572

5. Detroit . . . . . . . . . . . . . . . .. 563

6. Philadelphia . . . . . . . . . . .. 556

7. New York . . . . . . . . . . . . . . 550

8. New Haven . . . . . . . . . . . .. 536

9. San Francisco . . . . . . . . . .. 534

10. Indianapolis . . . . . . . . . . . . 533

DRIVE-IN THEATRES AND Their CAIR CAPACITIES BY STATES

NOTE: Only operating theatres, or those due to operate during the 1951 Season. are included in these totals.

Total

No. of Theatres Cars

68(2*) 25,332 13(1*) 7,847 38(2*) 15,140 California . . . . . . 156(2*) 91,806 Colorado . . . . . . . 32(1 *) 14,757 Connecticut . . . . 16 8,582 Delaware 6(1*) 3,406 Florida 83(1*) 37,068 86(3*) 29,716 26(2*) 9,254 90(1*) 54,765 900*) 48,055 15,291 23,323 24,095 17,483 11,690 7,194 27,320 37,939 13,413 13,762 25,022 7,814 7,994 1,350 6,745 15,495 9,607 52,010 48,884 3,030 68,665 30,547 15,892 73,438 2,595 24,400 3,943 24,347 114,475 12,416 5,585 26,047 12,975 20,871 17,369 6,672

States :

Alabama Arizona . . . . . . . . Arkansas

Idaho . . . . . . . . . . Illinois

Indiana . . . . . . . . Iowa

Kentucky Louisiana . . . . . . 40 (1 *) Maine 2402*) Maryland . . . . . . 14 Massachusetts . . 50 Michigan 68(1*) Minnesota 2866*) Mississippi . . . . . 36(1*) Missouri 5669*) Montana . . . . . . . 21(2*) Nebraska 20 (2*) Nevada . . . . . . . . 3(1 *) New Hampshire. 16(1 *) New Jersey . . . . 25(1*) New Mexico . . . . 24(1*) New York 107(1*) North Carolina . 1930*) North Dakota . . 7 Ohio . . . . . . . . . . . 158(1 *) Oklahoma . . . . . . 81 (10*) Oregon 33(1*) Pennsylvania . . . 146(2*) Rhode Island . . . 4(1*) South Carolina . 9662*) South Dakota . . 12 Tennessee . . . . . . 61(8') Texas . . . . . . . . . 274(5*) Utah 28(1*) 15 (2*) Virginia . . . . . . . 75(9) Washington . . . . 27 West Virginia . . 6264*) Wisconsin . . . . . . 2862*) Wyoming . . . . . . 21(2*)

Total . . . . . . . . . . . 2703(82*) 1,175,426

' Same as in Table on P. 1.97



Curiously enough, several of the territories that stand high on the list of those with the greatest number of theatres have the smallest average car capacities, as indicated below: 4

Territories Car Average 1. Charlotte . . . . . . . . . . . . . .. 254

2. Washington . . . . . . . . . . . .. 368

3. Oklahoma City . . . . . . . . .. 380

4. Salt Lake City . . . . . . . . . . 388

5. Atlanta . . . . . . . . . . . . . . . .. 390

6. Omaha . . . . . . . . . . . . . . . .. 393

7. Albany . . . . . . . . . . . . . . . .. 400

8. Denver . . . . . . . . . . . . . . . .. 401

9. New Orleans . . . . . . . . . . .. 403

10. Memphis . . . . . . . . . . . . . .. 405

Analysis by State

In spite of the fact that drive-in theatres are operating in every one of the 48 states, although there are none in the District of Columbia proper, their total number in each state varies widely from a minimum of 3 in Nevada to a maximum of 274 in Texas. The following states include the greatest number of drive-in theatres within their boundarms: States Theatres 1. Texas . . . . . . . . . . . . . . . . . . 274 2. North Carolina . . . . . . . . . . 193 3. Ohio . . . . . . . . . . . 1'58 4. California . . . . . . . . . . . . . . 156 5. Pennsylvania . . . . . . . . . . . 146 6. New York . . . . . . . . . . . . . . 107

7. South Carolina . . . . . . . . . . 96

8. Illinois . . . . . . . . . . . . . . . . . 90

9. Indiana . . . . . . . . . . . . . . . . . 90

10 Georgia . . . . . . . . . . 86

Attention should be called to the fact, however, that the number of theatres does not of necessity reflect the total car capacity of the particular state, so that the following contain the largest total car capacities: States Cars 1. Texas . . . . . . . . . . . . . . . . 114,475

2. California . . . . . . . . . . . . . 91,806

3. Pennsylvania . . . . . . . . . . 73,438

4. Ohio . . . . . . . . . . . . . . . . . . 68,665

5. Illinois . . . . . . . . . . . . . . . . 54,765

6. New York . . . . . . . . . . . . . 52,010

7. North Carolina . . . . . . . . 48,884

8. Indiana . . . . . . . . . . . . . . . 48,055

9. Michigan . . . . . . . . . . . . . . 37,939

10. Florida . . . . . . . . . . . . . . . 37,068 Conclusion

It is obvious that the drive-in theatre has firmly entrenched itself as a strong pillar in the temple of show business. Its growth has been phenomenal and has exceeded the wildest dreams of even its most enthusiastic proponents. Furthermore, there are no indications that its saturation point throughout the United States as a whole has yet been reached, although it is true that it has probably reached the maximum number which can be supported profitably in certain areas. Of course, the aforementioned ban on amusement construction halts further drive-in construction for the time being, but there is every reason to believe that this is only temporary.

THEATRE CATALOG "SO-SI
1950-51 Theatre Catalog, 9th Edition, Page 158