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1950-51 Theatre Catalog, 9th Edition, Page 238 (218)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 238
Page 238


1950-51 Theatre Catalog, 9th Edition, Page 238

JEFFERSON Dallas, Texas

One of the finest theatres in its area, the Jefferson is particularly noted for a unique design on the highway side of the screen tower. This itmusical mural" is in multi-colored neon on porcelain enamel.

The entrance drive, also marked by a modernistic attraction board and tasteful landscaping, leads into paved ramp area.

A combined concession-projection building has a de luxe snack bar and patio. A playground is under the screen area.

































REFERENCE DATA

OWNER & OPERATOR: Harold Gibbons.

ARCHITECT: Jack Corgan.

CAR CAPACITY: 670.

COST OF BUILDING: $115,000.

COST OF EQUIPMENT: $28,000.

SIZE OF LOT: 12 acres.

Generators: Century Electric Co. In-Car Heaters: National Heater Co. ln-Car Speakers :- RCA.

Lenses: Bausch & Lomb Optical Co.

Playground Equip; Hill's Playground Equip. Co.

Projection Lamps: RCA.

Projection Machines: RCA.

Rewinders: GoldE Mfg. Co.

Sign &: Marquee: Texas Mfg. Co.

Sign Letters: Wagner Sign Service, Inc. Sound: RCA.

Supply Dealer: Southwest Theatre Equip. Co.

Ticket Issuing Machine: General Register Corp.



















DRAWING POWER oi the decorative iront in also apparent in the concession building with its



tempting displa oi rein-hmentl and 250 chain on the patio. 3 LOW: The eye naturally toilow1

the lines at speaker posts. which are equipped with in-car heaters, to playground.
1950-51 Theatre Catalog, 9th Edition, Page 238