> > > >

1950-51 Theatre Catalog, 9th Edition, Page 242 (222)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 242
Page 242

1950-51 Theatre Catalog, 9th Edition, Page 242

THE FLY-IN DRIVE-IN has an orthodox ramp area that is possibly a little less ornate than most: but at the right of the picture above can be seen the unusually long speaker wires for airplane use. To the right is the confection stand and television lounge behind the ramp area and separate from the proiection booth. Also the airport buildings where planes receive a good share of patron curiosity and inspection that results in a paying participation. Below are the four-lane entrance gate and large attraction board providing ample space ior show selling. The patron is again reminded of the unusual facilities possessed by this theatre, and as a result good word-oi-mouth publicity results {or this, the Fly-In Drive-In.

selves shown a great gain in revenue, the interest aroused in the planes by the automotive public has proven itself to be of great advertising and promotional value. Although the airplane is becoming more and more common, it still holds a certain fascination for people of

all ages. Scores of spectators can often be seen watching a plane overhead, and crowds frequently congregate around airports to watch planes take-off and land. The theatre-going populace, particularly its juvenile segment, is certainly susceptible to this still widespread allure of the airplane, and the coming and going of planes at the Fly-In Drive-In Theatre affords a "second' show in addition to the one on the screen. Particular interest is aroused at intermission time when the ramp area is iioodlighted to show'Yup the planes parked in the rear.

Other Facilities

Aside from its aerial patron feature, the Fly-In Drive-In is an attractive theatre in all other respects. Twin glass-block boxofflces with neon lighting mark the smoothly surfaced entrance approach to the theatre, and carefully graded gravel ramps afford all patrons a good view of the screen. A special feature among the cinder block buildings lies in the television lounge for the use of patrons arriving during the show and for those times when the ramp area is filled to capacity. The lounge, which measures 30 by 42 feet, is equipped with a three by four-foot Tradiovision screen and comfortable rocking chairs. The lounge adjoins another room which houses the actual television equipment. Although other drive-in operators have placed television sets around their theatres for

advertising purposes, the Fly-In DriveIn appears to be the first outdoor showplace to construct an actual lounge

room to house such a large screen television set.


Although, as the owner himself admits, a drive-in theatre for airborne, as well as automotive, patrons may be 10 to 15

years premature from. a strictly dollar

point of view, the publicity value, particularly to the owner of an adjoining airport, is well worth the extra expenditures and problems involved. The Fly-In Drive-In, however, may well be the forerunner of many other combined aerialauto operations as the airplane, as a quick and easy means of transportation, comes more and more within the range of the average citizenls pocketbook.

1950-51 Theatre Catalog, 9th Edition, Page 242