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1950-51 Theatre Catalog, 9th Edition, Page 255 (235)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 255
Page 255

Drive-ins Mentioned

Buckner Blvd. Drive-In Theater, Dallas, TX

1950-51 Theatre Catalog, 9th Edition, Page 255

INCLUDED IN THE PLAYGRIOUNP SET-UP at the Buckner Drive-In, Dallas, are two elephants. iour chair swmgs, and four chain swings by Hill's Play facilities. Just as roofed house owners do not make a charge for the use of cry rooms, so outdoor exhibitors seldom, if ever, exact a fee for the use of playgrounds. The general feeling is that the investment in equipment is rapidly repaid by the goodwill created and the boost given to refreshment sales.


While the simple and stationary playground equipment described above serves as a formidable inducement in attracting the younger generation to outdoor theatres, the lure of a drive-in recreation area can be considerably strengthened with the installation of power-driven devices, either alone or in conjunction with ordinary playground equipment. The latter method seems to be most widely favored because two or three rides are usually the most that the average drive-in can afford, and even this number may prove insufficient to hold the continuing interest of children by themselves. Therefore, it is common practice to have available a certain amount of playground apparatus along with whatever mobile devices are installed.


Since the operation of mechanized rides will undoubtedly be accompanied

THIS IS THE-"Sky Fighter Ride" by Allan Herschell Co. equipped with crackling machine guns.


by more noise, due to the movement of the devices and the excited outbursts of the children, than that which crops up in a simple playground area, their location must be carefully selected. As a general rule, they should be set up in situations where there is no possibility that their operation will interfere with adult enjoyment of the show. Some exhibitors have placed these diversions at a reasonable distance away from the parked cars, but still within the theatre area proper. Others have installed them along the highway because of their advertising effect on passersby; such a location is also chosen so that they can be operated almost as a separate entity, open to the general public as well as to actual theatre patrons.

Whatever the location, the same safety measures should be taken to protect areas where rides are situated against traffic and other hazards as those followed in safeguarding ordinary playground sites. It is also advisable to set up benches or chairs near these areas so that parents may sit and watch their offspring, if they care to. Another reason for providing adult accommodations of this type lies in the fact that children will frequently want their parents to accompany them on rides, so facilities must be furnished for their comfort and relaxation also.

NEXT IS the "Kiddie Boat Ride" by the same firm with six fluid-drive, all-aluminum boats.

ground Equipment Co. RIGHT: A wonderful time is enjoyed by young and old alike in the neat playground of the Gratin! Drive-In. Fraser, Mich.


It never pays to be "penny-wise" and ffpound-foolish" in selecting mechanized devices any more than it does in choosing simple playground apparatus. Safety considerations, particularly, should deter the drive-in operator from ever purchasing an inferior piece of power-driven equipment. Only those rides which are produced by a reliable manufacturer and adequately tested should be considered. In this connection, regular inspections of installations by competent authorities are most helpful in uncovering any unexpected sources of danger. Full liability insurance coverage should, of course, be carried on all recreation operations

of this type.

There are many types of amusement rides on the market today suitable for drive-in installation. Among the most popular currently in use are: miniature trains, motorboats, small ferris wheels, carousels, airplanes, buggies, etc. All of these come in a wide variety of sizes and prices, and it is up to the operator to select models which will fit his requirements and purse, while offering as much variety as possible. As pointed out previously, children will often want their parents to accompany them on rides, so the equipment chosen should be large enough and sufliciently strong to accommodate adults as well as juveniles.

THIRD IS the "Kiddie Buggy Ride," also by Allan Herschel! Co., which can handle 20 passengers.
1950-51 Theatre Catalog, 9th Edition, Page 255