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1950-51 Theatre Catalog, 9th Edition, Page 293 (271)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 293
Page 293


1950-51 Theatre Catalog, 9th Edition, Page 293

CHANGEABIE PROGRAM DISPLAYS

NOTE ALL THESE IMPORTANT FEATURES

"THIRD DIMENSION" PLASTIC LETTERS in popular sizes. used interchangeably on same frames with Adler Cast Aluminum "Third Dimension" Letterseincluding new 17" "Lok-Lip" Plastic Safety Letter.

"THIRD DIMENSION" CAST ALUMINUM LETTERS in 4"-6"-8"-lO"-12"-16"- 4" sizes. for interchangeable use of all sizes, from B" to 24".

"REMOVA-PANEL" EQUIPMENT-Straigbt or Curved-Not necessary to remove any irame tor maintenance. MULTI-DECKER FRAMES FOR INTERCHANGEABLE USE OF B" to 24" uTHIRD DIMENSION" LETTERS. LOCKED-lN-LINE FRAMES Stainless Steel-strong. rigid. skyscraper-like constructionslight-tight joints. GLASS-IN-FRAME CONSTRUCTIONewe furnish the glass and glaze frames complete before shipment. FRAMES SET DIRECTLY IN GROOVES OF SIGN-no changes required-no clips to scratch the surface. POPULAR lD"-lS"-24" COMBINATION-letters line up perfectly-larger letters for STARS and TITLES. TOUGH, BAKED FINISH ON CAST ALUMINUM LETTERS-for long, satisfactory service.

ATTRACTIVE COLORS-standard finish on Cast Aluminum Letters, black face and silver bevels. Red. blue. green. amber or other colors furnished. PLASTIC Letters in solid. permanent colors throughout*-red. green and blue.

7/3" WIDE GROOVE CONSTRUCTIONerecommended. but we also furnish frames to fit existing grooves as narrow as V4" wide.

CURVED MARQUEE FRAMES WITH OR WITHOUT CURVED "REMOVA-PANEL"-OR MITRED FRAMES.

WONDERFUL FOR REPLACING OLD STYLE LETTERS. We furnish frames to lit any existing grooves. down to V4" wide.

APPROVED BY UNDERWRITERS' LABORATORIES. INC. GUARANTEE*For every Adler Cast Aluminum letter you break, we give you a new one FREE.





WRITE FOR SAMPLE I7" "Lek-Lip" SAFETY LETTER TO TRY OUT IN ANY SIGN -ALSO FREE CATALOG



Famous Paramount Theatre, Times Square, New York. utililing l7" and lo" Adler PLASTIC "Third Dimension" Letters used





i interchangeably with Adler 24"-l6"-l2"-l0" cast Aluminum Airline Drive-in Theatre, JelRKQ Hillstreet Theatre. Los Apgeies, Cant, a large. modern Letters. all on Adler "Remove-Panel" Frames. ierson Parish, La. Adler l7" and itrenght and curved marquee w1th Ill" and IS" Adler "Third lo" PLASTIC Letters are used





Dimension" Letters on URemover-Panel" irame equipment.

on the same iremes-Adlor "REMOVA-PANEL."



hrw's State Theatre. Newark. N. 1. Here the larger 24" Adler Warner's Earle Theatre. Washington. D. 6.. visible opening 32' long 'ulhrrd mmemion" Loner; provide attentive display with I0" Letters. X 9' IIIth (7'/2 lines). 8".l2"-l6"-24" Adler "Third Dimension" . on the same URomove-Penol" Frames. Letters 0" "Removayanel" Frames. Installed January. l94l. Fox Theatre. Missoula. Mont. WIN!

I0" Adler "Third Dimension" Plastic Letters used interchangeably with is" Adler Cast Aluminum Letters.

UNITED STATES PATENTS Canadian Patents No, 1,330,414 No. 2,163,298 No. 369358 LISTED BY UNDERWRITERS' LABORATORIES. INC.

No. 1.585.355 N . 2.272.733 ggjfggggg $533153; tic-411.691 A D I. E R S I I. H O U ETTE I. ETT E R C0.

General Offices: 302i WEST 36th STREET. DEPT. TC, CHICAGO 32. ILLINOIS

No. 2.144.954 No. 2,313,724 No. 421,193

N. . "z. No. 2.315.910 England Pawn

And other Patents Pending No. 442,512 CHICAGO - NEW YORK - TORONTO. CANADA - LONDON. ENGLAND



1950-5I THEATRE CATALOG Tn furl/flair inquiry r2 Mm allows. plmn mun/[MI llJt' 110/1177]! and pagr mun/Jar.
1950-51 Theatre Catalog, 9th Edition, Page 293