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1950-51 Theatre Catalog, 9th Edition, Page 294 (272)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 294
Page 294


1950-51 Theatre Catalog, 9th Edition, Page 294

B E E letters sell the public, as

no other letter possibly can. Itls the magnetic beveled fronts oI'eaeh Bevelite letter that do iteplus brighter colors and better design.



M,







II I'" II











Only Bevelite has the beveled fronts that give it artual third dimension. And that

means only Bevelite has third dimension



during daytime when therels no marquee illumination to give letters the appearance of third dimension. Daylight reflects off

the beveled fronts, makes the letters more



Visible from greater distances, gives your marquee more impact on the public. Brighter colors, molded clear through the y plastic for longer life, give your marquee } more eye-appeal. Better design makes it easier :



to read your selling message-from those



greater Bevelite distances. But thatls not

all there is to Bevelite. Metal lock-lugs on each i letter mean greater durability, help protect

you from breakage because ofcold weather or

careless handling. Only Bevelite has



the metal lock-lugs that mean longer life.

a[)r0(1ud(f THEATRE SPECIALTIES, INC.

1615 Cordova Street7 Los Angeles 7, California

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Equipment 8 Supplies For Every Themre New

NATIONAL

THEATRE SUPPLY

Int-I.- .0 awn-I - than . Ila-mun









THEATRE CATALOG 1950-5I

To farilimrc inquiry re the abort, pleare mention the volume and page number.
1950-51 Theatre Catalog, 9th Edition, Page 294