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1950-51 Theatre Catalog, 9th Edition, Page 304 (282)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 304
Page 304

1950-51 Theatre Catalog, 9th Edition, Page 304

people who will be drinking from it properly. If the cooler installed has too small a capacity, the water supplied will be warmer than desirable, and the objective will not have been reached.

To make it easier for the purchaser to select the size cooler best suited to his needs, the water cooler industry, in general, follows standard methods of capacity rating based upon cooling incoming tap water from 800 F. to 500 F. in a 900 F. room. At these ratings, selfcontained electric water coolers are available in sizes ranging from 3 to 22 gallons per hour.

In order to assist the purchaser further in selecting the proper size cooler for various requirements, the water cooler industry (through the National Bureau of Standards of the U. S. Department of Commerce) some time ago

issued a table showing the average amount of water consumed by persons under various conditions. It is apparent that workers in heavy industry require more water, due to the nature of their work, than do office workers or department store employees, and this factor must be taken into consideration when selecting a cooler. In the case of theatres, both motion picture and legitimate, it is recommended that 1.0 gallons of water per 100 seats be used as a guide. Therefore, it is easy to see that a theatre with 1,200 seats should have a water cooler with a minimum capacity of 12 gallons per hour. Oftentimes, however, it is more desirable to obtain two smaller coolers in such a case and to place each in a location where it serves about half the theatre. This not only reduces congestion, but also eliminates

THEATRE SERVICE at the RKO 23rd Street in New York City lacks no diminution in the effort to sell a maximum of "CokeN or "Pepsi": but there is a modem cold water supplv for those who prefer it.

waiting in line at peak periods, such as during a change of pictures.

The R. K. 0. Theatres Corporation is an excellent example of a theatre chain that recognizes the desirability of providing conveniences and services for its patrons. Placed high on its list of essential services are electric water coolers, and the famous R. K. O. Palace, in New York, has several Westinghouse 121/2-gallon water coolers located at strategic points to serve the thousands of moviengoers who dock there daily.


While there is no absolute best place to install a Water cooler, it is generally desirable to place one on the main door of the lobby where it can be easily seen. Another cooler might well be located in the mezzanine to serve the balcony patrons; coolers may also be advantageously installed near rest rooms. Consideration will have to be given to the availability of city water and drain lines, and each installation has its own peculiarities which must be considered. Water cooler manufacturersy representatives are in a position to offer suggestions and recommendations on all installations.

Drive-In Use

Drive-in theatres have become increasingly important in the motion picture industry during the past few years and have offered service to the theatre-goer as one of their major attractions. Playe ground areas for children complete with slides, swings, and pony rides; individual car speakers and heaters; clean, welllighted rest rooms; and Well-stocked confection stands are but a few of the ways in which extra provisions are made for the pleasure of outdoor theatre patrons.

In keeping with this policy of service, it is essential that self-contained electric water coolers be included in the drive-inls facilities. Due to the large number of small children who accompany their parents to outdoor theatres, the fountain accessory should be considered as standard equipment on water coolers installed in drive-ins to allow the youngsters to drink without assistance.

The previous yardstick of 1.0 gallon of water per 100 seats can still be used by basing it upon the average number of persons attending per car. Assuming this average to be three, an 800-car theatre would require a water cooler delivering a minimum of 24 gallons per hour. In order to avoid congestion, two 12-gallon coolers would be recommended.


Patronage cannot be taken for granted. A business warrants and receives the confidence and patronage of the public only as long as it indicates that it wants and appreciates their favor.

One of the least expensive and most appreciated methods by which a theatre operator can express this gratitude is through the installation of a self-contained electric water cooler, for it fills a very real need and service by providing satisfyingly cool drinking water with every sanitary protection and convenience for the user.

1950-51 Theatre Catalog, 9th Edition, Page 304