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1950-51 Theatre Catalog, 9th Edition, Page 334 (312)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 334
Page 334


1950-51 Theatre Catalog, 9th Edition, Page 334

THE ALL-NEW, ALL- STEEL



NOW, FOR THE FIRST TIME, A SINGLE CUSTOM-BUILT OHAIR IN 32 DIFFERENT MODELS



16 different construction combinationseeach in either retractable or conventional type, which can now be intermixed with uniformity of end standards retained.

This Ideal engineering triumpherevolutionary in principle#makes possible a flexible production method that permits the greatest chair values in the history of show business.

TREMENOOIIS SAVINGS FOR THE EXHIBITOR

O THE NEW NWONDER HINGE"#full floating, full compensating. self aligning, absolutely frictionless. Truly an amazing advancement in hinge engineering All working parts fully enclosed. The "Locked ln'l feature assures the cushion being hrmly held in the chair yet not a single tool is required to remove or replace the seat and hinge#completely silent with up and down rubber stops. Automatic and foolproof seatlifting mechanism.

0 NEW DURABILITYehnest all-steel construction-the sturdiest chair made.

0 NEW LUXURIOUS iCOMFORTeimproved relationship of position of back to seat.

0 NEW DESIGN IN END STANDARDS-'ITIOIE passing roomenew design in seat pan for greater strength.

0 NEW SAFETY FOR TOES AND CLOTHESeneW

steel back panelecompletely covers the seateprevents pinching hazards. No protruding nuts, bolts or screws to snag or tear clothes or hose.

0 NEW BEAUTYe-smart, attractive styling. Closed panel. full length center standards.

i K 0 NEW ECONOMY OF MAINTENANCli*ne\\' l * back and pan design for greater upholstery pro\ tectionia Super smooth finish for easy cleaning. l ' NEW EASE IN REUPHOLSTIZRINGefor maxi3 mum service. more even usage; seats can be

' quickly rotated as to location in the theatre. It

. . . takes but a few secondsvno need to remove screws see fhls sensaflona' new Chan. now / or bolts. In reupholstering, it is exceptionally easy I

of your 'dea' dealers. or wrife foday to remove and replace upholstered parts. f d f .I d . ' NEW EASE OF INSTALLATION-with any or e a, s an Pr'ces' . floor condition, in any location.

IDEAL SEATING COMPANY

523 ANN STREET. N. W. GRAND RAPIDS. MICHIGAN





































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1950-51 Theatre Catalog, 9th Edition, Page 334