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1950-51 Theatre Catalog, 9th Edition, Page 360 (338)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 360
Page 360


1950-51 Theatre Catalog, 9th Edition, Page 360

Wm

TRADE MARK REC;

'I-KW TO 70 AMPS

"HY-AX" ARC MAGNET "HY-LUMEN" REFLECTOR

More lighl' 0+ 40 +0 70 amperes +han ever +hough+ possible.

. Equals and excels any reHec+or lamp +0 85 amperes, whefher They be unapproved wafer-cooled or resurrec+ed "Hi-Lows". . . . Highes+ rafio of honest screen lumens per arc waH . . . A+ 70 amperes, using an accurafed Glass Hy-Lumen Reflecl'or*, wifh a projecfor having an efficien+ revolving shuHer. if develops The maximum screen brilliance +ha+ can be used wiihouf a hecrl' filler of no risk of film damage. . . . Operafing cos+s under +hese condifions are far below +ha+ of 85-ampere lamps.

Magnarc Lamps assure 800/o side-fo-cenfer (SMPE Siandard) screen lighf dis+ribu+ion. no+ a decepl'ive 60%> or "Ho+ Cenfer." . . . They are all Und. Lab., Inc. lis+ed. . . . They are not insurance hazards. . . . They are and have been 'For years "The Firs+ Choice" of large and small +hea+res. drive-insI and The mo+ion picfure indus'rry.











*Similar resul+s are not guaranleed if all-metal reflertors are used.

"FIRST WITH THE FINEST"



130-190 AM PERES

FF

Elm

L7)!

ENT bANDESC

TRADE MARK REC

NEW MAGNETIC STABILIZER

This modern lamp produces all The lighf There is. . . . If is fhe sfandard equipmenf of {he na+ion's largesl'

and finesf fheafres. . . . Used by 90% of ihe largesl Drive-in Theafres.



J





H is +he "Omega" for maximum screen brilliance

. Nofhing can even approach ii in white lighf

volume when used wifh proiec+ors fhaf have eliicienf revolving shuHers.

Assures safisfying proiecfion for Drive-Ins regardless of fhe site of ){he picfure, lengfh of +hrow. and under all weafher condifions. . . . They are Und. Lab., Inc. lisled and, fherefore. not insurance haIards. . . . Heal filler assures no risk 0* film-heaf damage of maximum arc amperage and maximum screen Iumens.

"WHY EXPERIMENT?"

1'!

#J.EIM[

552.554 WEST ADAMS STREET CHICAGO 6.1LlINOIS









THEATRE CATALOG 1950-51

Ta fdl'ililtllf inquiry re [be above, plexus men/ion the volume and page rzumlnr.
1950-51 Theatre Catalog, 9th Edition, Page 360