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1950-51 Theatre Catalog, 9th Edition, Page 383 (361)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 383
Page 383

1950-51 Theatre Catalog, 9th Edition, Page 383

The total weight of the heater is only 7 lbs., 6 oz., with the following dimensions: 8" wide, 5" deep, and 5" high. The unit may also be supplied in 110 or 220 volts and 300 or 400 watts at the same cost, according to the company.

Stadium-Type Chair

An attractive, new stadium-type chair, designed for use in drive-in theatres, has been developed by the Ideal Seating Company. Said to be engineered so as to eliminate tearing and pinching hazards, the chair is durably constructed throughout and adords maximum comfort for its type. It can be furnished for either floor or riser installation.

The wood slats in the back and seat come in natural color or durable enamel finish, while the gray iron standards are in baked enamel. The chair is equipped with ball bearing hinges and rustresisting hardware.

Compact Wafer System

A space-saving, one-unit water system, developed by Jacuzzi Bros., Inc., is now being marketed nationally.

The unit consists of a ten-gallon, stainless galvanized steel pressure tank under which is concealed a close-coupled jet pump and motor unit. The entire outfit stands only 27" high, and is 16" in diameter. The 1/3-horsepower motor is of standard make, horizontal type, slow speed (1,750 r.p.m.). The pump is a standard jet-type unit. The water system, which will pump 250 gallons per hour from depths to 22 feet, is delivered assembled and ready to plug into a wall socket, according to the manufacturer.


The compactness, silence of operation, convenience, and economy of the water system might well make it suitable for drive-in theatre use.

Drive-In Pagoda

A new accommodation for outdoor theatre walk-in patrons has been announced by the Ballantyne Company. Called a Pagoda, it is completely prefabricated of white cedar saplings with a sloping roof to shed water, and contains a standard height seat and a sturdy table to encourage concession business.

Pagodas are reported to be available in either two-passenger or four-passenger sizes, and can be purchased either singly, or in series for use across the back or along the sides of the drive-in. One carside speaker is sufficient to handle two, three, or more pagodas.

Drive-In Rain Visor

A fiexible plastic visor, said to shield automobile Windshields from rain, hail, and sleet, has recently been placed on the market by A. N. McCreight, Inc. According to the manufacturer, the unit may be quickly and easily attached under car doors by a type of metal framework which raises the shade into position so that patrons may watch the show undisturbed by the rain.

Available in various colors and in transparent material, the visor has a gutter on the front which permits the rain to fall off the sides. It is claimed

that the product may be stretched across the roof of the car tightly enough so that rain is prevented from running off the roof of the car onto the windshield. The unit is anchored by a fastener running to the hood ornament.

Slip-On Au'l'o Screen

A new type of protection against drivein insects, a flexible screen which slips over the doors of patrons cars, has recently been offered for consideration by RASTCO.

Said to be available in a variety of screening materials, such as black net

ting, rayon, nylon, marquisette, plastic, and bronze, the covering embodies elastic bands to hold it tight over doors. Its retractility makes it possible to stuff it in the glove compartment when not in use, according to the manufacturer.

The screen is available to drive-ins under a completely exclusive franchise.

FOR FRONT AND LOBBY . Balloon-Kite Advertising Unit

A unique advertising device, a balloon combined with a kite, should serve as an excellent means of drawing the attention of prospective patrons to theatres, Parr ticularly drive-ins. Manufactured by the Dewey and Almy Chemical Company of Boston, the helium-infiated unit is said to rise, head into the wind, and fiy on an
1950-51 Theatre Catalog, 9th Edition, Page 383