Drive-Ins.com
> > > >

1950-51 Theatre Catalog, 9th Edition, Page 442 (418)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 442
Page 442


1950-51 Theatre Catalog, 9th Edition, Page 442

?- 70 Du'ue . 79: i 7/164 2":6'

I! um V GALA norm

SATURDAY, APRIL xi







,4 7046531 2:22:62 7/164t-zc - KINGSTON, Y

.s- :*(r



'.:..> s,.., ..



tWEI 20M: mu g G norms

SATURDAY EVE, APRIL 8th New York's Biggest and Best

- Outdoor Theatre 3"? WE. - t

to Ill m-Iw tmnfumm

T. 'Lum J} V

' at

(f ,4 Waite-z 26442 74wtae '"i ' KINGSTON. NJVY. I







pr.



E; s::: u l .g. ,.



"1mm: BACK! GALA norm - I

SATURDAY EVE. APRIL 8th New York's Biggest and Ben Outdoor Theatre

lid m run an a nun nouhn NF," LANDSCAPING O For RIDE at mt: Dorm: mum: sr '

J '# , ' ll rum murmur-an





m u: 9. an I . GA A KEOPENINC SATURDAY EVE, APRIL 81h New York's Biggest and Ba! Outdoor Theatre

POPCORN & PASiES FOR EACH DRIVER SATURDAY NIGHT

-' ,4 Wake: zeade 74e4t1e : KINGSTON, N. Y,

snucinnrs IIvo AT xINGsioN av rA-<



DAILY TEASER ADS, gradually adding to the full message. can be one method at building patron interest in the opening date and in any new leatures or conveniences which have been provided during the winter hibernation. The scaitold illustration in these typical ads is a cute touch.

ml! BACK! GALA IEOPENIN '

SATURDAY EVE. APRIL lth New York's Big at end But Outdoor hectic

lid/HEW rur mm a .3:- up mzv we 9 r nu! ma mum: mm ow: : T N E E AT '11! .

rum Inna-Ian . lulu '

this purpose, and their cost to the management will be slight in compariSOn to the continued support they aid in winning for the theatre.

Physical Preparations

Running concurrently with the promotional program on an almost around-theclock basis is the detailed schedule for putting the physical components of the drive-in back in tip-top shape. These are many and varied, but each one must be meticulously attended to, if a perfectly functioning theatre is to be ready by opening night.

One of the first steps in getting the drive-in restored to working order is notification to the utility companies to turn the water, electricity, gas, and telephone lines back on. Once these vital services are restored, other necessary projects may be undertaken. '

In this connection, the theatre operator may sometimes find it advisable to call upon some of the personnel which he has recruited for the season to report ahead of opening date to aid him in refurbishing the drive-in. As a general rule, 20 to 35 employees are often required at the beginning of the season, depending upon the size of the theatre, and some of these may well be able to lend a hand in getting the theatre ready for opening. The task of hiring adequate personnel well ahead of time is one which should be tackled, of course, as soon as reopening plans are made.

The maintenance crew may then set about performing a multiplicity of jobs

which include such important matters as: relamping and replacing bulbs, fixtures, and floodlights; painting and erecting all entrance, exit, or other directional signs; removing panels from doors and windows of buildings; cleaning, painting, and setting up playground equipment, etc.

Special attention should be paid to checking and repairing all road areas and ramps with holes, sunken spots, or Washouts. Hot asphalt mix has been found to be extremely Well suited to filling in these depressions. After all patching has been completed, the area may be dragged to distribute evenly the accumulation of grits frequently washed into piles in the low spots by winter storms. A heavy-gauge galvanized wire drag approximately 10' square is ideal for this purpose.

Painting, always a major and vital task, oftentimes presents difficulties, especially when an early spring opening is planned. Indoor painting, such as that performed in the rest rooms and concession stand, is easily accomplished, but weather often hampers the progress of painting outer surfaces, such as the exterior walls of buildings and fences, so plenty of time must be allowed for this work. The screen, of course, presents the biggest problem and one of the most important. In most cases, one coat of paint will suflice, but a second may be required if it was neglected during the closing weeks of the previous season. The painting of the screen, which usually requires one full day with four men on

QPENING DAY AD tells the whole storv complete with show billing and is larger than the rest. Free grits. free popcorn, free passes to drivers, all to attract new patrons and encourage old ones to return.

I Ml

Jr warm am. may. ' KINGSTONNX.

SAUGERTIES ROAD Al KINGSTON 9W {Ii-PASS

la Re-Opening Tonight

WELCOME BACK

FREE

A BOX 0F POPCORN TO ALL

TO NEW YORK STATE'S MOST BEAUTIFUL DRIVE-IN

III GIFTS TO FIRST 100 MEN (2) SURPRISE GIFT T0 FIRST 100 WOMEN I3) BEAUTIFUL CHARM BRACELET TO EVERY CHILD

FREE PASS TO EACH DRIVER

EXTRA - Big Stage Attraction $ 5 Every Fri. Night

Prices: Adults 55c including tax

Always Two

5% SM! DEA TH!

G'JAIT

i n. lltld ANN T /\ McCALLISIERtARNER.\*3?\ i 1

anon BY

TECHNICOLOR WW rosrrn

CHILDREN UNDER 12 AND CARS ALWAYS FREE

ON OUR GIANT SCREEN 3 BIG DAYS STARTING TONIGHT



Bring the whole family for a night of fun!

Show Starts at Dusk

4 ,/ JIAI Mllll IIIIIS

MIIIII-II'KLIII

THEATRE CATALOG I 950-51
1950-51 Theatre Catalog, 9th Edition, Page 442