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1950-51 Theatre Catalog, 9th Edition, Page 452 (428)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 452
Page 452


1950-51 Theatre Catalog, 9th Edition, Page 452

gives an exhibitor

greater safety-greater value-greater satisfaction

1.

NATIONAL ORGANIZATION

The Altec organization, being nation/wide, can organize the distribution of manpower so that your theatre is protected every day. More than 200 Altec inspectors are scheduled to give complete coverage to every Altec Service

theatre.

NO EOUIPMENT TO SELL

Altec Service is exclusively a service organization. We are in business for one purpose onlyeto provide sound service so complete and technically advanced that your sound system will operate at its peak performance all of the time. Altec is not a manufacturer of complete sound systems and therefore is unbiased and impartial in any recommendation it makes for the improvement of sound in your theatre. This is of vital importance to you in the face of necessary present/day economies.

GOOD SERVICE, PLUS

When you contract for Altec Service you get the regular services of an Altec/trained specialist. But you get more. You get the dayeinedayrout services of an entire corps of research and development engineers, who work at Altec headquarters in New York and Hollywood.

Science never stands still. At all times, new inventions, new techniques, new modifications of existing techniques, are being developed, to improve both recording and repro duction of sound motion pictures.

All of these new developments are under constant study by the Altec research engineers.

TECHNICAL INFORMATION AND ADVICE AVAILABLE

Your Altec inspector gets weekly bulletins from head! quarters announcing each new development that effects your theatre. Where you can take advantage of the improved box ofiice value of improved sound your Altec

inspector will advise you.

The Altec research and development engineers work closely with the engineers of the Academy of Arts and Sciences, and with the Society of Motion Picture Engineers (SMPE). These organizations are working constantly toward the improvement of standards of sound repro duction as they affect theatres, new testing techniques, new measurement methods for the scientihc analysis of theatre problems and their solution. The Altec head!

quarters engineering staff immediately relays to your Altec Service inspector these findings, the new methods,

the new testing techniques.

CLOSE COOPERATION WITH EOUIPMENT MANUFACTURERS

Protects the Commercial Application of New Techniques in Equipment Design.

DIVISION AND BRANCH OFFICES

Activities of York, Cincinnati, Chicago, and Los Angeles, as well as points in Philadelphia, Pa.; Atlanta, 0a.; Charlotte, N. C.; Memphis, Tenn.; Miami, Fla.; New Orleans, I.a.; Boston, Mass; Hanulen, Conn.; Kansas City, Mo.; Detroit, Mich.; Minneapolis, Minn; St. Louis, Mo.; Pittsburgh, Penna; Cleveland, Ohio; Dallas and Houston, Texas; Fresno, Calif.; Phoenix, Ariz.; San Francisco, Calif.; Tucson, Ariz.; Salt Lake City, Utah; Billings, Mont.; Denver, Colo.; Seattle, Wash; Portland, Oregon; Brooklyn, N. Y.; Buffalo, N, Y.; Newark, N. 1.; Baltimore, Md.,' S. Norfolk, Va.;

and Washington, D. C.

Inquiries addressed to the home office, 161 Sixth Avenue, New York 13, N. Y., or to the nearest division or branch oflice, will bring full details about Altec Service

without obligation.

THE SERVICE ORGANIZATION OF THE MOTION

T0 filt'ililtlle int/airy re the whore, [Ilia/Lie mention the 1'IIIIIIIIi/(Hitf [mgr mun/Mr.

Altec Service are directed from four division 0.05695, located in New from branch oHices and stock

The Altec research and development engineers work closely with the development engineers of the manu' facturers of sound systems, to bring to the manufacturer the benefit of nation/wide service experience with theatre sound problems. They, in turn, advise Altec of any new improvements.

ALTEC-OESIGNEO TEST EQUIPMENT FOR THEATRE USE

The Altec Service research and development engineers have developed and are constantly improving test films, and test equipment, etc., which are an essential part of the kit which the Altec inspector carries with him when he comes to your theatre. These essential test meters, hlms, measurement apparatus, and toolseso vital in the servicing of your theatre-are scientific equipment, much of which is exclusive with Altec Service.

ALTEC REPAIR ANIJ REPLACEMENT AGREEMENT

You can budget your maintenance cost for sound and projection equipment at a minimum weekly charge by means of an Altec Service and Parts Agreement. Altec Service maintains warehouses and stock points in all parts of the country, and in each of these stock points a cone stantly replenished backlog of all parts that are most and frequently needed in the booth of your theatre is main, tained,

The parts stocked in the 36 Altec points are all pretested for optimum performance, and are iilife'testedll. These important lifertests are made in Altec Service testing laboratories; all parts, chosen impartially from the pro' ducts of all manufacturers on the basis of efficiency only, are thus constantly being improved by continuous Altec laboratory testing.

With the cost of parts constantly rising you can effect a saving by budgeting your costs now.

CONSTANT SUPERVISION INSURES THE BEST IN SERVICE

The headquarters engineering staff of Altec Service receives from each of its inspectors, after every call he makes, a complete, technical report. This insures a con! stant headquarters supervision of the efliciency of the Altec inspector who visits your theatre. His reports are analyzed by the Research and Development engineers; facts discovered in improving sound in one theatre are immediately applied to all Alteceserviced theatres. All technically useful information is immediately relayed to every Altec inspector. Your theatre benefits by this conr tinuous supervisory process by the Altec research engir neers, and a constant check is made to see that the service function of your Altec inspector is always at its best.

iLTEC

SERVICE CORPORATION

161 Sixth Avenue New York 13, N. Y.



PICTURE INDUSTRY

THEATRE CATALOG 1950-51

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1950-51 Theatre Catalog, 9th Edition, Page 452