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1950-51 Theatre Catalog, 9th Edition, Page 459 (435)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 459
Page 459


1950-51 Theatre Catalog, 9th Edition, Page 459

ing area, and a cocktail lounge, luncheonette, or de luxe snack bar nearby, thereby capitalizing on the natural desire for something. to eat or drink which usually always accompanies indulgence in recreational activities. The average bowler or spectator will, 99 times out of 100, patronize an adjoining eating place or bar rather than put on his hat and coat to go elsewhere.

Next, many proprietors of bowling establishments have found that billiard tables provide a rich additional source of revenue. Easily run in conjunction with the alleys under the same management and with very little extra upkeep, this secondary operation can be an extremely profitable sideline.

Still other obvious sources of extra income are such expedients as the sale of bowling equipment or the rental of shoes for the purpose, and the installation of vending machines for cigarettes, candy, soft drinks, etc. In short, bowling lanes adjoining theatres offer means of additional revenue which the latter by themselves would have considerably less success in tapping.

Fig. 1. shows a design plan for combining bowling and billiards with refreshment facilities in what is a popular and profitable type of multiple enterprise. This design shows how skillful organization of space results in efficient operation. The section of the plan devoted to bowling shows the lounge area, with soda fountain, control counter, check room, and ofhce, immediately adjacent to the entrance.

Toilet facilities for both men and women, locker lounges, and powder room are all centrally located with easy access from the bowling or billiard room and the cocktail lounge. The billiard room is elevated and separated from the bowling lanes by a 1' 6" change in level. Note the transparent glass wall which prevents transmission of sound, but does not interfere with vision between bowling and billiard sections of the installation.

Measuring Bowling Alley Draw

There are no set yardsticks by which the theatre operator can definitely estimate bowling alley attendance potential because the so-called thousands of population required to sustain a bowling establishment vary completely in different sections of the country. In some localities, the people are enthusiastic bowlers and will devote a major portion of their leisure time to bowling. Other areas need a greater population to support a bowling enterprise.

Since every case is an individual matter, the theatre operator contemplating a bowling alley installation is strongly advised to consult the Brunswick representative in his area for expert opinion and guidance. Before recommending the installation of any such establishment, the latter will make a thorough study of the existing conditions, location, population, number of factory, church, afternoon, and junior bowling leagues, etc, that would be available to the prosper-r tive bowling alley proprietor. In every instance, the situation is "case-handled," and an installation is never advised unless this preliminary investigation shows that it would have a good chance of success.

1950-51 THEATRE CATALOG

Table l-Analysis of Income and Expense for a Typical 6-Lane Establishment



Summary Profit Before Federal Gross Income Total Expenses Income Taxes Bowling . . . . . . . . . . . . . . $27,702.50 $21,723.88 $5,978 62 Miscellaneous . . . . . . . . . 316.05 - 316.05 Total 9 $28,018.55 $21,723.88 $6,294.67



Breakdown of Income BOWLING

League Season

League Play 30 lines per day x 6 lanes x 5 days x 35 weeks = 31,500 lines

@ 35c . . . . . . . . . . . . . . . . . . . . . . $11,025.00

Open Play 15 lines per day x 6 lanes x 5 Weekdays days x 35 weeks = 15,750 lines @ 35c . . . . . . . . . . . . . . . . . . . . .. 5,512.50 Open Play 50 lines per day x 6 lar-es x 2 Weekends days x 35 weekends = 21,000 lines @ 35c . . . . . . . . . . . . . . . .. 7,350.00 Summer Season Open Play 20 lines per day x 6 lanes x 7 days x 8 weeks 2 6,720 lines @ 35c . . . . . . . . . . . . . . . . . . . . .. 2,352.00 Other Shoe Rentals 43,470 lines of open play. Average 3 lines per bowler - 14,490 bowlers. Rentals on basis of 50% * 7,245 @ 15c . . . . . . . . . . 1,086.75 Ball, Bag and Sales at gross average of $5 per Shoe Sales day for 301 dayse$1,505proht 25% . . . . . . . . . . . . . . . . . . 376.25

Total Bowling Income -> $27,702.50

MISCELLANEOUS Candy, Cigarettes and Soft Drinks $7 per day for



301 days @ 15% profit . . . . . . . . . . . . . . . . . . . . . .. 316.05 Total Miscellaneous -> 316.05 Breakdown of Expenses BOWLING Rent (a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. $ 3,240.00

Pin Boysi Salaries @ 10c per line . . . . . . . . . . . . . . . . . . . . . . . . . . .. 7,497.00

Manageris Salary (Owner) $3,600 per year . . . . . . . . . . . . . . . . . .. 3,600.00

Maintenance Man (Porter) $1,200 per year . . . . . . . . . . . . . . . . . .. 1,200.00

Maintenance, Supplies and Resurfacing . . . . . . . . . . . . . . . . . . . . .. 1,500.00

Advertising and Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 500.00

Social Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 467.88

Federal and City License (b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 150.00

Personal Property Tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 315.00

Insurance (c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 504.00

Utilities (Heat, Light, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 900.00

Outside Fees (Bookkeeping, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . .. 600.00

Depreciation on Equipment (d) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 1,050.00

Incidentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200.00

Total Bowling Expenses ** $21,723.88

Total Miscellaneous Expenses (not itemized) e (3) Rent. paid if premises are leased; or, if building is owned. inincludes depreciation. real estate taxes, interest on mortgage, insurance on building, maintenance expense. Rent is distributed on basis of approximate space occupied by each operation.

(h) Federal license @ $20.00 per lane; City license @ $5.00 per lane.

(0) Complete insurance coveraghfire. burglary, workmen's compensation, public liability, use and occupancy, etc.

(d) Depreciation figured at 5% on bowling equipment.
1950-51 Theatre Catalog, 9th Edition, Page 459