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1950-51 Theatre Catalog, 9th Edition, Page 487 (463)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 487
Page 487


1950-51 Theatre Catalog, 9th Edition, Page 487

IE

ever been previously

Executive is his REFERENCE [IBRARY

Whether ROOFED or DRIVE-IN Theatre-. [:5 more gain/e tel y ne w gig! factual data on more subjects - - - in these 9 Annual Edit ons, - - - tban

published g1 ywbere!

AS EACH SUCCEEDING COMPLETELY NEW ANNUAL VOLUME CUMULATIVELY INDEXES THE DATA IN PRECEDING EDITIONS o

IHEY ARE TRULY- "Tbe World's Authority on tbe Tbeatre Building"



IN All-Y AND ALL OF THIS RELATING BUT COMPLETELY DIFFERENT SET-YOU'LL FIND



THEATRE DESIGN

O giving lot sizes, floor plans, seating capacities, construction costs and over 1000 photographs of the representative theatres built during the particular year. Decorative features, patron services, equipment, and special modern maintenance techniques; plus detailed data on the wiring, roofing, floor slopes, sight lines, lighting and acoustics, not covered in any other publication.

CONSTRUCTION AND MATERIA

O that for reasons at their theatrical nature or ease of maintenance are ideal for theatre use. How scores of outdated old theatres are reiuvenated and converted into modern, dramatic, new ones is told through many series of "before" and "after" photographs. Also the methods of low cost construction, particularly in the small theatre field, are carefully delineated.



FRONT AND LOBBY DATA

O including a profusion of "clay" and "night" views of these theatre areas and complete surveys on the materials, designs and methods adaptable to the production of more dramatic exteriors. Each new deveIOpment such as cold cathode lighting, inner service marquees, weatherproof plastics, crowd control, etc., is introduced completely, and accurately described with drawings and photos.

AUDITORIUM AND STAGE DATA



O from elementary facts about "black light" and its new "packaged" murals, through all of the myriad considerations of acoustics, interior lighting, selection of the proper dimmer system, emergency and standby power, sight lines, staggered seating, floor slopes, view angles, to discussions of cleaning, personnel, patron services, and patron conveniences are adequately surveyed.

DRIVE- N THEATRES

O recorded and pictured from the lot selection, through the topographical surveys, drainage, driveway designs, holdout areas, to the Final opening night. Many complete, illustrated surveys on the design, construction, maintenance, management and equipment needs of this new type of theatre, bolstered by the actual operational experiences of the men who run them.

P JECTION AND SOUND

0 every new development is described and analyzed for its effect on modern showmanship and patron reaction. Light sources, power conversion, wiring, projection heads, sound heads, amplifiers, speakers, and all other pertinent data relating to the proper exhibition of the best in sight and sound, all told in simple laymen's terms for easy understanding by both management and proiectionist. .

AIR CONDITIONING AND HEATING



O treated in relation to the boxoftice importance as a patron service, and to its maintenance efficiency and ease. Air dis< tribution and air diffusers, air sterilization and purification, all available methods of cooling and heating as applicable to the unusual "peak" and "valley" needs of theatres with their fluctuating periods of occupancy and difficult space dimensions.

SUPPLIES AND NEW PRODUCTS

O arranged in a comprehensive orderly manner in relation to their use in the theatre building. All supply dealers and equipment experts throughout the world are listed geographically so that at times of building or buying, not only the needed products but the men who serve them in any particular locale are at instant hand. Plus all of the little items necessary to the theatre.



CONFECTION VENDING

O presented in editorial and pictorial detail. Here are the problems in purchasing, stocking, selling, management, sanitation and equipment as they apply to the theatre sale of confections, and their answers from experience and industry practice. Also many general analysis of developments, that have been introduced or are in the plan stages, that chart the future progress of this profit effort.

TELEVISION AND 16mm. FILM



O as they can be made helpful adjuncts to modern theatre operation. Up-to-date analysis of the progress of theatre television, and the equipment and methods that are now available. The worth of television in lounges, etc., and its boxoffice worth to those theatres that installed it. And a recording of the improvement of 16 mm. film to the place where its theatre use is practical and economical.



PRACTICES AND MAINTENANCE

C What experienced owners and circuit executives have learned about theatre financing, amortization, appraisal, budgeting and protit. Treasury Department rulings on depreciation, capital gains, tax handling and payrolls. And sanitary maintenance, replacement services, advertising routines, and other pracv tices that reflect on patron acceptance, and on the trends in modern management.

I ADVERTISING AND PROMOTION

O how to set the character of a theatre through local contact and effort, plus the advertising, trailers, sign work and stunts that contribute to the desired result. Numerous "other than picture" services and ballyhoo that sell the theatre building and its comforts. Public relations as it applies to all types of theatres whether drive-in or roofed. The physical side of advertising.

FOR DETAILED PREVIOUSLY PUBLISHED CONTENTS - SEE PAGE 459 OF THIS VOLUME

1950-5] THEATRE CATALOG

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1950-51 Theatre Catalog, 9th Edition, Page 487