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1950-51 Theatre Catalog, 9th Edition, Page 5 (v)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 5
Page 5


1950-51 Theatre Catalog, 9th Edition, Page 5

THE FOUR-SCREEN DRIVE-IN PLAN . . . . . . . . . . . . . . . . . . . . .. 178

Construction Economies and More Flexible Operation AHordcd Under an Ingenious Quadruple Arrangement

A MOBILE OUTDOOR THEATRE CIRCUIT . . . . . . . . . . . . . . .. 181

Portable Power Units Supply All of the Operating Requirements of Three Theatres in Minnesota Woods

1950-51 REVIEW OF NEW DRIVEoIN CONSTRUCTION . . . . . 184

A Pictorial Survey of Design and Other Features Apparent in New Drive-Ins Which Opened Recently

TWIN. Louisville. Ky. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 185

ATLANTIC. Pleasantvillc. N. .l. . . . . . . . . . . . . . . . . . . . . . .. 188

COWTOWN. Ft. Worth. Texas . . . . . . . . . . . . . . . . . . . . . . . .. 190

RIVERVIEW. Carrollton. Ky. . . . . . . . . . . . . . . . . . . . . . . . . .. I92

LITTLE DIXIE AIRWAY. Mexico. Mo. . . . . . . . . . . . . . . .. 194

KENO FAMILY. Kenosha. Wisc. . . . . . . . . . . . . . . . . . . . . .. 196

PYRAMID. Beaumont. Texas . . . . . . . . . . . . . . . . . . . . . . . . .. 198

SEQUOIA. Visalia. Calif. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 200

EATONTOWN. Eatontown. N. .I. . . . . . . . . . . . . . . . . . . . . .. 202

CARO, Caro. Mich. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 204 GENEVA. San Francisco. Calif. . . . . . . . . . . . . . . . . . . . . . . .. 206

CENTRALIA. Centralia. Ill. . . . . . . . . . . . . . . . . . . . . . . . . . . .. 208

TERRYTIME. Woodward. Okla. . . . . . . . . . . . .. 210



LOST RIVER. Bowling Green. Ky SUNSET. Woodland. Calif. HILLCREST. Canton. Ill. COLONIAL. Madison. Tenn. JEFFERSON. Dallas. Texas . COLONIAL. Thibodaux. La. FAMILY. Espy. Pa. . . . . . . . . ..

THE UNUSUAL FLY-IN DRIVEIN . . . . . . . . . . . . . . . . . . . . . . . . . 221

The Air Age Overtakes the Outdoor Theatre With Special Provisions for Flying Patrons

STATION SYSTEM REFRESHMENT VENDING Charles B. Blood 223

The General Operating Essentials of a Widely Used Selling Method Are Discussed With a Specific Case

CAFETERIA SYSTEMS FOR DRIVE-INS . . . . ..Philip L. Lowe 226

Notable Speed-Up in Refreshment Sales Eliected With Less Help Required and Better Cash Control

RECREATION AREAS IN OUTDOOR THEATRES . . . . . . . . .. 233

Simple Playgrounds and Miniature Amusement Parks Are Studied in Regard to Equipment and Operation

AN AUTOMATIC TRAFFIC CONTROL SYSTEM . . . . . . . . . . . . 238

A Unique Electric Signaling Device Clearly Shows Empty Speaker Stations on Board at Each Rampt Head

MORE ABOUT INSURANCE FOR DRIVE-INS M. Monroe Fass and E. W. Collins 240

Additional Light Is Shed on the Problems Involved In Seeking Proper Coverage for Many Contingencies

INCIDENTAL EQUIPMENT AND SUPPLIES Albert Bernstein 2242

A Detailed List of Small. but Important. Items Essential to Smooth Drive-In Theatre Operation

BOOK TWO: EQUIPMENT

Front and Lobby FLOODLIGHTING THE THEATRE FACADE. . . .H. E. Malian 254

A Pointed Discussion of How the Sorely Neglected Exterior May Be Set to Glowing as a Sales Factor

AN EFFICIENT CROWD CONTROL SYSTEM. .. . .W. H. Lee 258

Patrons Leaving City Line Center. Philadelphia Exit Through Interior Rather Than Foyer Standees

THE ROLE OF RUBBER MATS IN THEATRES D. W. Moor, Jr. 260

Several Types of These Protective Floor Coverings Are Studied With Regard to Their Functional Worth

Interior and Auditorium

SELECTING UPHOLSTERY FABRICS FOR CHAIRS Marinus W'estrote 276

Criteria Used in Choosing Materials and Tests Performed to Determine Fulfillment Are Studied

PUBLIC SERVICE OF THE WATER COOLER Francis E. Moquin 280

An Indispensable Aid in the Creation of Goodwill Is Considered From a Sound Functional Viewpoint

STRUCTURAL CONSIDERATIONS FOR THEATRE PLUMBING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 283

Installation of the Following Facilities Should Conform with Codes and Standard Practices

POINTERS TO INSURE LONG CARPET WEAR Merrill A. Watson 285

Construction. Undorlining. and Installation Are Treated in

Their Close Relationship to Use Life (3

1950-51 THEATRE CATALOG

Proiection and Sound

CHOOSING THE PROPER TYPE AND SIZE ARC W. W. Lozier and E. R. Geib 318

i Recent Developments in the Science of Projection Are Analysed With an Eye to Specific Applications

CINERAMA: A NEW ERA IN FILM ENTERTAINMENT?... 321

Dramatic Process Brings True Reality to Screens With ThreeDimensional Picture and Sound System

Heating. Ventilating and Air Conditioning EVAPORATIVE COOLING FOR THEATRES . . . . . . . . . . . . . .. 346

A Simple and Inexpensive Air Conditioning Method Proves Suitable for Operation in Many Localities

PREVENTING CORROSION IN AIR-CONDITIONING SYSTEM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .W. J. Ryan 351

Chemical Compounds for Warding OlT or Reducing Destructive Formations Are Helpfully Analysed

MAINTENANCE OF THE AIR-CONDITIONING PLANT 353

Practical Tips on Good Housekeeping for Trouble-Free Operation and Maximum Equipment Life

New Products. Supplies. and Supply Dealers NEW INTRODUCTIONS DURING 1950 . . . . . . . . . . . . . . . . . . . .. 360

Brief Thumbnail Descriptions of Selected Products With Interesting Possibilities

SUPPLY DEALERS OF THE UNITED STATES . . . . . . . . . . . . 367

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

SUPPLY DEALERS OF THE DOMINION OF CANADA 380

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

SUPPLY DEALERS OF THE REST OF THE WORLD . . . . .. 382

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

REVIEW OF PAINTS, VARNISHES, AND LACQUERS . . . . .. 391

Resume of Properties and Uses of Coatings; Special Materials and Future Possibilities

BOOK THREE: MANAGEMENT

Methods. Practices and Maintenance

SUGGESTIONS FOR THEFT PROTECTION Howard W. Nugent 4M

Steps a Theatreman Can Take to Guard Against Loss Along With a Private Organization Are Summarized

REOPENING THE DRIVE-IN Paul Petersen and E. 0. Wilschke 417

Two Experts on Peeling OR" a W'inter Cocoon at the Start of a New Season Review the Necessary Steps

PROPER HANDLING OF THEATRE SUPPLIES . . . . . . . . . . .. 422

An Ellicient System for Ordering. Storing. and Issuing Housekeeping Items Is Explained Herein EFFECTIVE PEST CONTROL IN THEATRES Jacques .l. Hess 425

The Various Kinds of Troublemakers Are Discussed With Appropriate Remedial Treatments PreScribcd

Extra Profits

BOWLING ALLEY OPERATION WITH THEATRES Nat N. Wexler 434

How a Mutually Profitable Alliance May Be Formed Between Two Enterprises Which Support One Another

Television and 16 mm. Film THE GPL THEATRE TELEVISION SYSTEM . . . . . . . . . . . . . . . . 446

Video Images Are Recorded and Projected With Far Better Definition by New Film Intermediate Method

A THEATRE TELEVISION TRAINING PROGRAM . . . . . . .. 450

Both Residential and Homo-Study Courses 01hr Theatremcn Thorough Grounding in Video Techniques

Indexes COMPLETE SUBJECT INDEX TO 1950-51 EDITION . . . . . . .. 456 '

The Entire Editorial Material Is Indexed and Cross-Indexed for Easy Reference Use

CUMULATIVE INDEX TO ALL PREVIOUS EDITIONS . 459

Topical References to All Articles Published in Prior Volumes of THEATRE CATALOG
1950-51 Theatre Catalog, 9th Edition, Page 5