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1950-51 Theatre Catalog, 9th Edition, Page 94 (74)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 94
Page 94

1950-51 Theatre Catalog, 9th Edition, Page 94

RAPIDS Eaton Rapids, Mich.

The Rapids, which opened February 28, 1950, is a modern two-story building of brick and cinder block construction. The front as well as the marquee is finished in colored porcelain enamel.

Walls of the modernistic lobby are covered with plywood and decorated in green shades. These blend with the multicolored tile door and natural finish doors to the foyer. Carpeting is rose-red with an attractive leaf motif.

At either side of the lobby are entrances to the all-tile rest rooms. A staircase leads up to an unseated auditorium balcony and a large cry room.



OWNER & OPERATOR: Cash Beechler. ARCHITECT: Talmage C. Hughes with Albert S. Johnson, Theatre Consultant.

GENERAL CONTRACTOR: Johnson Construction Co.


COST OF BUILDING (including air conditioning): $69,000.

COST OF EQUIPMENT: $21,500. SIZE OF LOT: 50' x 132'.

Carpets: Alexander Smith & Sons.

Chairs: American Seating Co. Curtain Controls & Track: Vallen, Inc. Decorator: T. Jagmin, Inc.

Display Frames: Theatre Specialties, Inc. Draperies &: Stage Curtains: MorkGreen, Inc.

Generators: Hertner Electric Co. Lenses: Kollmorgen Optical Corp. Projection Lamps: Simplex High. Projection Machines: International Projector Corp. Simplex X-L.

Reminders: Goldberg Bros.

Screen: Walker-American P.M.

Sign & Marquee: Mulholland Sign Go. Sign Letters: Wagner Sign Service, Inc. Sound: International Projector Corp. Supply Dealer: National Theatre Supply.

Ticket Issuing Machine: General Register Corp.

Wall Fabrics: Frankel Associates, Inc.


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1950-51 Theatre Catalog, 9th Edition, Page 94