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1950-51 Theatre Catalog, 9th Edition, Page 99 (79)

1950-51 Theatre Catalog, 9th Edition
1950-51 Theatre Catalog
1950-51 Theatre Catalog, 9th Edition, Page 99
Page 99

1950-51 Theatre Catalog, 9th Edition, Page 99

ALEX Alexandria, Incl.

A colonial-type structure of steel and concrete, the Alex opened July 28, 1950, as a first-class Hoosier showcase.

The front initiates the colonial theme with its white shutters around display frames, overhanging balcony, shuttered windows above, and red face brick.

A square decorative lobby done in cream contains a candy stand and the manageris office. Twin passages lead from the foyer beyond to the tiled rest rooms.

The stylish auditorium contains a cry room at the rear with animal murals.


OWNER & OPERATOR: Mr. & Mrs. R. S. Weilert.

ARCHITECT: Erwin G. Fredrick. GENERAL CONTRACTOR: Leo I. Underwood.


COST OF BUILDING: Approx. $70,000. COST OF EQUIPMENT (including air conditioning): Approx. $38,000.

SIZE OF LOT: 50' x 128'.

Carpets: Alexander Smith & Sons. Chairs: Heywood-Wakefield Co.

Curtain Controls & Track: Vallen, Inc. Decorator: Parker & Sons.

Display Frames: Theatre Specialties, Inc. Draperies & Stage Curtains: Premier Studios, Inc.

Generators: Hertner Electric Co. Lenses: Kollmorgen Optical Corp. Projection Lamps: J. E. McAuley Mfg. Co. Peerless Magnarc.

Projection Machines: International Projector Corp. Simplex X-L.

Rewinders: GoldE Mfg. Co.

Screen: Walker-American Corp. P. M. Sound: International Projector Corp. Supply Dealer: National Theatre Supply. Ticket Issuing Machine: General Register Corp.

Vending Machines: Manley, Inc.

Wall Fabrics: Maharam Fabric Corp.

-"muu mull 4



TWO UNOBTRUSIVE PILASTERS on sidewalk Headlight the iron! at night. while iixturel on walls oi auditorium. which complement the peanut. aqua, and dubonnet drapes. aid downlight illumination.
1950-51 Theatre Catalog, 9th Edition, Page 99