> > > >

1952 Theatre Catalog, 10th Edition, Page 110 (76)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 110
Page 110

1952 Theatre Catalog, 10th Edition, Page 110

4141455; 3

? 3.

t L


(ROSSTOWN Memphis, Tenn.

A towering signature sign, measuring 90 feet from marquee to top, and a marquee that is 75 feet long and seven and a half feet high, strikingly distinguish the front of this neighborhood shopping district theatre. An under-the-marquee driveway for patrons to use in bad weather is provided, with a circular roadway cutting through the sidewalk under the marquee and back to the street.

The Crosstown is said to have the only contour curtain in the territory. Measuring 70 feet across and 32 feet high, the curtain rises from the Hoor into eight festoons, and is made of 350 yards of 54-inch plush.

Auditorium walls are in aqua, with rose-tan wainscoting and trim of silver, gold, and red-tan. On each side wall are 45-by-22-foot murals depicting river scenes.


OWNER: Crosstown Realty Corp. OPERATOR: Malco Theatres, Inc. ARCHITECT: Brueggeman, Swaim & Allen.


COST OF BUILDING: Approx. $400,000.

Carpets: Alexander Smith & Sons. Chairs: International Seating Co. Curtain Controls & Track: Vallen, Inc. Decorator: T. J. Oehrlie & H. Joyce. Display Frames: Theatre Specialties, Inc., Aluminex.

Draperies & Stage Curtains: Oklahoma Scenic Studios.

Generators: Hertner Electric Co. Lenses: Bausch & Lomb Optical Co. Projection Lamps: J. E. McAuley Mfg. Co., Peerless Hy-Candescent.

Projection Machines: International Projector Corp., Simplex X-L.

Reminders: .GoldE Mfg. Co.

Rubber Mats: American Mat Corp. Screen: Walker-American Corp.

Sign & Marquee: Boltan & Son, Theatre Specialties, Inc.

Sign Letters: Theatre Specialties, Inc., Bevelite.

Sound: International Projector Corp., Simplex XL.

Spotlight: Strong Electric Corp.

Supply Dealer: National Theatre Supply.

Ticket Issuing Machine: General Regis ter Corp. Ticket Chopper: General Register Corp.

marl/1v: ROOM

M [Ill/VINE Fl 00/? PLAN
1952 Theatre Catalog, 10th Edition, Page 110