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1952 Theatre Catalog, 10th Edition, Page 14 (xiv)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 14
Page 14

1952 Theatre Catalog, 10th Edition, Page 14

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FIG. 4-H the theatre entrance is more than 25' wide, the boxoih'ce can be planted island type in the center oi the opening and it can be flanked by poster and photo display cases in the manner indicated. Minimum inside dimensions at the box must be 4' by 5' for one cashier, and wider if more than one.

ing tilne, eliminating lamp, glass and tubing breakage, and guarding against denting and scratching of the sign.


The fronts of many of the older theatres are cluttered, and serve little to attract patronage. Especially where the lobby is narrow, and a center or itislandil box office is used, is this apparent. By moving the boxofiice to either side of the entrance, better appearance, greater efficiency in handling patron traffic, and, in many cases, easier access to the boxofhce from the lobby, result. By placing the boxoilice at either side of the entrance, it will often be found pos sible to increase the net entrance width, thus placing the greater area of the boxoflice in unused space at the side, rather than in the more valuable area in the center of the entrance.

Naturally, the boxodice should face the direction from which most patron traffic comes. An advantage of this plan is that the manager's office can be relocated directly in back of or adjacent to the boxoffice in many instances, thereby making for better control, and making it possible to transfer boxoffice receipts without passing through traffic areas. This plan also lends itself well to smaller theatres Where the staff is small, and the manager is required to attend to many small details of operation. Moreover, this arrangement makes the boxoftice more accessible to heating and air conditioning outlets.

Regardless of whether the boxoffice is centered or placed at one side of the entrance, it should be located at or near the building line so that patrons can buy tickets before entering the first line of doors.

A boxoliice should measure at least four feet wide by five feet deep on the inside for one cashier, and, if possible, should be wider for purposes of appearonce.

If the theatres capacity is 1,500 or more, the boxoffice should be designed to accommodate an auxiliary cashier, who will be needed during certain rush periods. This can be done by lengthening the boxoiiice and putting another selling window on the side. The boxof FIG. Se-For an entrance of less than 25' in width, the boxoiiice should be located on the side most advantageous to. traffic ilow in order to provide the maximum entry space, Post and lobby frame locations are adjusted accordingly. and a possible direct entrance from the theatre proper can result.



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fice should be made as open as possible above the counter line, with glass on three sides. Under the counter, provision must be made for a money drawer and shelves with sliding draWers for the storage of forms and other items.

If the theatre has a mezzanine or balcony, or both, the price policy may call for variously priced tcikets, and this must be considered in planning the boxothce. Ticket machines are available in different widths, depending on the number of variously priced tickets to be sold at one time. The boxoiiice should be laid out to accommodate at least a three-unit machine. The size of the house may even call for the use of five- or six-unit machines, and the boxoliice will have to be expanded accordingly.

First, the size of the ticket machine should be determined, and then the ticket counter and deal plate may be designed accordingly. One of the most widely used ticket machines calls for a counterplate 12 inches wide for the one, two and three-unit standard; 18 inches for the four and five standard, and 21 inches for the six-unit standard.

A good grade of Belgian black marble is best for the deal plate. While stainless steel and other metals are sometimes used, they tend to become scratched, discolored and dented. The ticket counter and the deal plate, regardless of whether it is wood, marble or metal, will have to be rabbeted the thickness of the ticket machine counterplate to keep the adjoining surface flush. This will aSSui-e that tickets being dispensed from the machine will slide smoothly to the patron without interference.

The ticket machine must be supported firmly either from the boxoiiice floor or from the wall. Clearance for the operating motor must be allowed for, and an electric outlet must be placed in the proper location for the motor connection.

Space must also be provided for a change machine and its attached chute and change receptacle. The change receptacle should project beyond the front window of the boxofhce. Usually, the opening in the window for ticket-vending and change return is about 18 inches wide and four inches high, varying with the size of the equipment in use.

Standard devices for closing the opening in the boxoflice window are available from theatre supply dealers, and can be tailor-made to specifications. Such a closure will have to be quick operating, and secure when locked in place after the boxoflice is closed. While some shutters slide both ways from the center, and some slide up, the type decided upon should move easily, and must be of the type that can be easily secured by simple catches on the inside.

In decorating the interior of the boxoflice, the Austrian type of drape, which may be raised in folds forming a neat valance at the top, may be found most suitable. As it is a good idea to have as much glass as possible on the front and sides of the boxoffice, the interior of the booth will be fully visible from the outside, and must be decorated tastefully.

1952 Theatre Catalog, 10th Edition, Page 14