Drive-Ins.com
> > > >

1952 Theatre Catalog, 10th Edition, Page 15 (xv)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 15
Page 15


1952 Theatre Catalog, 10th Edition, Page 15

SECT lA-A'



L - - VII/IIIIIIIIIIII/A'II/IIA

OVERALL

H

#4 DISPLAY

I

5

yz" PU'I WOOD

Iii/krillxx/Ililllllz

t1 .

FLUORESCENT T065

Fl N. WALL FACE

FIGURE 6 3

r-*-T **n*****-*** ' i 8" Recess FOR LIGHTING REFLECTOPS l I I I l I l I l ' I I 40"xw" HlNGED wnH FRImou I once AT um comes I I 93

I l L "J

FEAMCS cos 8'XIO' snus on u'xus' Pnoros

LO BBV FLOOR]

FIGURE 7

1952 THEATRE CATALOG



l VII/"IIIIIIIIIIII



POLISHED PLATE / mass

ELEVATION of GLAZEDand LIGHTED PosTaR FRAME





M

Q CONTINUOUS cup SPRING muse

PRISMATIC GLA$9 SHIELD

FIG. S-The minimum requirement for exterior lobby frames. to accommodate posters and photos of current and coming attractions. would be tour and two respectively for an average size theatre. Combination corner frames with the M)" x 80" posters on the street front and the photo frames on the returns can usually be worked out. It is certain that at least one 40" x 60" display should be used on each wall 0! the entrance lobby. Width, boxottice location. and depth of entrance are the controlling factors. All (names should have lighting and glass fronts.

FIG. 7-Elevation at an interior lobby shadow box. There should he the same number of display lrames in the interior lobby as there are exterior frames, and with no distraction ot ticket purchasing. removing bats or overcoats. etc., they are probably the most potent salesmen ot coming attraction. In some cases a panel over either set at doors may be used for a display message but. it used, great restraint should be shown in keeping it horn being an eye-sore.

XV
1952 Theatre Catalog, 10th Edition, Page 15