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1952 Theatre Catalog, 10th Edition, Page 156 (122)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 156
Page 156

1952 Theatre Catalog, 10th Edition, Page 156

ANOTHER IDAMAE CREATION using ready made glo-in-the-dark display strips for lobby display.

scenes portray the activities of the farm family throughout the day.

Stage Setting

For the stage setting we chose a bronze, crushed-velvet curtain, a backdrop of Mediterranean blue, and side wings of green and red velvet. Idamae finished 01? this ensemble by painting a heavy gold framing arch around the proscenium opening. On both sides of the proscenium opening are large outdoor flower boxes, banked with typical Iowa flowers, and painted with BlackLite. The auditorium ceiling is forest green, and the AleXander Smith Crest wood carpets are sand, green and dubonnet.

Staggered seating throughout the auditorium provides good sight lines through all 300 seats. The American Seating Company chairs are autumn burgundy and wheat color.

Private Party Balcony

To the rear of the house is a private party balcony, seating 50, which is done in canyon rose, with bold leaf stripes about a foot wide. The balcony chairs are covered in moss green velvet backs and green leather cushions.

Throughout the theatre we have tried to use the colors that are present in the landscape of Iowa. By using the colors of nature, we felt that we couldnit go wrong.

Cry Room

Also to the rear of the theatre is the cry room, with a seating capacity of six. Idamae painted Walt Disney Characters on the haze gray walls. The rural theme has been carried even into the cry room with a small decorative John Deere wagon with green ivy growing in the wagon box. The cry room has become one of the most talked about features of the theatre.

In harmony with the rest of the theatre, the general lounge and the

A DETAIL OF THE LOUNGE decorated in soft multi-color pastel by Idamae Metcalt.

two restrooms are done in moss green, white and Chartreuse, with the dado in sand, white and gold.

Proiecfion Booth

George Howard installed all of the equipment in the up-to-the-minute projection booth, including Simplex projection machines and rewinders, Roth generators, Bausch and Lomb Cinephor lenses, Strong Zipper changeovers, and Western Electric sound apparatus.


One of the unusual features of the theatre is its inside box office, which is nothing more than a counter, en AN UNUSUAL NIGHT VIEW. ot the well illuminated trout in which the display frames seem to reach out for the passer-bv's attention while the clear vision of the lobby interior seems to utter a warm welcome. Many a larger theatre on a more important Main Street boasts of less.


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1952 Theatre Catalog, 10th Edition, Page 156