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1952 Theatre Catalog, 10th Edition, Page 161 (127)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 161
Page 161

1952 Theatre Catalog, 10th Edition, Page 161

A DRAMATIC CONTRAST is found in the M. A. Shea Theatre Corp. Daniel Webster, Nashua, New Hampshire. To the left

the lobby, a new candy stand was built, and glass doors were an important feature of the remodeled front. The same type face-lifting was given the Palace, Jamestown, N. Y., another Dipson house. Here again, the whole theatre was brightened with the installation of cold cathode tube lighting, the stage was refurbished with a new setting, the auditorium was redecorated, and a new front, marquee, and lobby were builtall within the limitations of the existing government restrictions.

One feature which sometimes is either neglected or not given its just share of attention in remodeling projects is the

THE OPPOSITE WALL of the lobby for the Strand, Sunbury, Penna., shows the use oi mirrors, with a floating lobby frame of dramatic proportions. and protected by a live shrubbery planting.


is the old fashioned

candy stand, yet it can play an important role in giving the theatre new life, as well as extra profits, through a judicious decorative treatment requiring no restricted materials. The accompanying photographs show what can be accomplished in this regard.

Also shown are proposed lobby treatments for the Strand, Sunbury, Pa., picturing what can be done with unrestricted materials in modern design. (The owners later decided that this design was too extreme for the locality, and the theatre was remodeled with a colonial motif instead.) The before and after views of the Strandls front show what can be accomplished, government restrictions notwithstanding.

Another example depicted here is the Daniel Webster, Nashua, N. H., which we remodeled for the M. A. Shea Thea

proscenium that served in the days of pipe organs. To the right is an up-to-date Showplace, accomplished without the use oi restricted metals.

tre Corporation. The enu'e house was revamped with a new stage setting, fabric wall covering, a structural glass front, and a new marquee, All of these items were exempt from the government controls which prevailed at the time the project was undertaken.

In a rebuilding job we did for Ernest Wolfe at an old town hall building he converted to theatre use in Lowville, N. Y., we installed Celotex ceilings on wood, fabric wall covering, cast plaster ornamentation, and other materials which were not subject to NPA restrictions.

Perhaps the best example of theatre modernization with non-strategic materials is the dramatic effect achieved at the Paramount, Rochester, N. Y., with the extensive use of cast plaster decorative units of various types, indirect lighting, and some interesting applica
1952 Theatre Catalog, 10th Edition, Page 161