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1952 Theatre Catalog, 10th Edition, Page 169 (135)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 169
Page 169

1952 Theatre Catalog, 10th Edition, Page 169

Theatrical Applications of Formica

A Durable, Laminated Plastic of Rich Appearance, It Can Be Used to Advantage Throughout the House

The newest and best in interior finishing materialsematerials designed to attract and please the eye of the patron and the pocketbook of managemente have turned both the Hdream theatre" of the drawing board and the tired, outmoded old theatre into glittering realities along the big cityls "White Way" and the small town's main street. Furnishings are being installed for comfort as much as for durability. And decorations are as distinctive for their unusual beauty as for their toughness and ease of maintenance.

Using a modern material for modern theatres, it is possible to substantiate any "moodll or decorative whim with plastics. A prominent role among these modern materials is rightfully occupied by Formica.

The appeal of Formica to theatre management and to the cash-paying customer is not to the eye alone, although that is inescapably in its favor.

BRIEF: A modern material for modern theatres . . . Formica is one of the most versatile decorative and utilitarian products at the disposal of the designer and architect. With a wide variety of uses throughout the theatre . . . from the ticket booth to the restrooms . . . this tough, beautiful laminated plastic makes possible the combination of luxury of appearance and economy of maintenance. Through a recently developed inlay process . . . doors and panels may be decorated with Formica inlays of pictures or designs . . . in a vast range of colors. The Formica iiVanitoryF . . . a single unit embodying several wash basins . . . is a notable improvement in washroom equipment . . . Formica ranks high with the products that make possible the evercontinuing modernization of the nationis showplaces.

An equal importance of Formica to management is its durable qualities: color and pattern retention, ease of. cleaning, and mar-proof surface. Add to that the choice of more than 60 color patterns, and it becomes apparent why owners, architects, and decorators have no difficulty in selecting the right color and the right pattern for any application.

Formica is a wear-conditioned laminated plastic that is ideally suited for both horizontal and vertical surfaces throughout the theatre, from ticket booth to restrooms. It wears for years without visible change in either surface pattern or color. Water, alcohol, and fruit juices cannot hurt it. It can also be "post formed," inlaid or curved, for modern design effects.

Maintenance of Formica is no problem; it usually takes only a damp cloth to remove smudges and dirt and keep it sparkling clean.

NO PROBLEM TO CLEAN THESE WALLSl Both of the side walls are tin-shed in Gray-Green Formica. forming a neutral background for color displays any theatre might use. This installation is in the Strand Theatre. Ml aukee. Wisconsin. Theatre designed by Brooks SteVens Associates.

1952 Theatre Catalog, 10th Edition, Page 169